HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
How an Independent Living Community Caught a Thief in His Tracks
“When a criminal gets into a community, it doesn’t matter how good your safety record has been. Suddenly, you’re in trouble.”
Why Don’t We Have This Already?!
This would allow us to challenge the growing dominance of aggregators like A Place for Mom; significantly diminish …
Embracing Nanny Cams
Imagine taking the bold step of putting a camera in every single resident’s room (with their permission of course).
DEVELOPMENT
Stop Being Ridiculously Secret
No matter how secretive you are, if someone wants to figure it out — if what you are doing is that good — others will ….
Senior Living: the Big Health Care Disrupter
Senior living is the answer to many of the health care system problems.
Who Will Be the Hoka of Senior Living?
We need a Hoka of senior living. Someone to create a senior living community, experience that every single senior living operator would want to live in.
EMPLOYEE ENGAGEMENT
Use This to Teach
I belong to this Starbucks employee group. I am mostly a lurker, but once in a while, something stands out for its application to life and senior living.
Do You Have Too Much Affirmation in Your Culture?
The problem with too much affirmation and positiveness is that it reduces accountability and the ability to learn from mistakes.
Who Do You Need to Fire Today?
I don’t care how good this person is, how much they suck up to you. They are hurting your company. You need to go fire them today, right now.
LEADERSHIP
Who Are You Causing to Fail?
Do you take any time to think about the impact that the thing you need, want, or plan to do will have on those you are leading?
Just Because You Can Does Not Mean You Should
When we do the right thing, we build tremendous loyalty that over time will come back in terms of higher occupancy and fewer legal claims.
Things Will Go Wrong
When organizations are managing risks right, they first assume that things will go wrong, and because of that assumption …
LIFE ENRICHMENT
This Is the Story
What made all the difference is the staff — not the building, not the food, not the amenities. It is all about the culture you create.
90-Year-Old Basketball Players
A glimpse into how senior living can be a part of the fabric of everyday life for older people — maybe even for all people.
These Are My Peeps
Because the ultimate goal is to tell the story of how great senior living is … and we do believe this right?
SALES & MARKETING
The Answer Is Clear
It has become clear that we are health care with a strong hospitality component. Embracing this truth makes the case for senior living much more compelling.
How TikTok Will Save Senior Living
This is the way to make senior living look great in the public eye. It is more powerful and more dominant than any other media outlet.
The Buying Experience — Cars and Senior Living
I needed a car. It took me a week to figure out what I wanted, and shopping for one is remarkably and frustratingly like shopping for senior living.
FORESIGHT RADIO
S6 Episode 3 – Re-Inventing Dementia Care
Join us for a conversation about creating an environment that nurtures residents’ physical, emotional, and cognitive well-being.
FORESIGHT TV
Superagers and Senior Living
Steve will speak with Researchers Marta Garo-Pascual and Bryan Strange about these Superagers and what makes them the way they are.