HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
Early Morning With Artificial Intelligence
It’s no surprise that artificial intelligence was a hot topic at this year’s LeadingAge meeting in Nashville.
Getting Pushback on Care Plan Increases? Try This.
Think about having real-time data on hand that shows that a resident might need assistance. Now you’re way ahead of the curve …
The Deep Know
Most of us have no clue how our smartphones work. We leave that to the experts. You should too. The folks at OwlHealth&Care have done all the work for you.
DEVELOPMENT
Bingo, Bachelor’s Degrees, and Bull: Why Your Fancy Analysis Is Missing the Point
There are only two things that count when evaluating any property. The first is the executive director, and the second, the team supporting the executive director.
What Greystone Missed
While Greystone has looked at “aging-in-place” through the prism of its business interests, it can be constructive to take a wider perspective.
Learning From Cruise Ships
Senior living is often compared with living on a cruise ship. That is a common selling point emphasized by community marketing staff.
EMPLOYEE ENGAGEMENT
Speaking of Corporate Culture
Suddenly, now, culture is a hot topic, and today I was blown away by a James Lee post on LinkedIn.
16 Things Families Do That Senior Living Teams Hate
I asked senior living leaders to talk about the things families do that drive them crazy. Here is what they told me:
Is This the Right Executive Director? 3 Steps to Finding Out — Using HR Data
Operators had to get serious about things like scheduling flexibility and building a better culture. Many also turned to Procare HR to build those muscles!
LEADERSHIP
Should AI Lead to Layoffs?
When I listened to the voicemail message, my first thought was, “I don’t need this.” My second was … “Maybe I am really doing the wrong thing.”
Navigating the Whirlwind of Guilt: Tales From a Stepson’s Diary
When I listened to the voicemail message, my first thought was, “I don’t need this.” My second was … “Maybe I am really doing the wrong thing.”
Residents Don’t Trust You. Here’s How to Change That.
We need to understand who today’s resident is and why they have a strong need to be involved in the decisions that affect their lives.
LIFE ENRICHMENT
“Movin’,” the Musical
The surprise was a resident-written, resident-produced, and resident-performed musical. The title “Movin’” has multiple connotations …
People, Place, and Purpose
I worry that this idea of “sense of place” is another fad without substance or meaning.
Making Memory Care Cool
There is a huge opportunity here for a senior living organization to create a pop-up event that mirrors what was done in Japan.
SALES & MARKETING
Don’t Be a LinkedIn Jerk
While I am sympathetic to everyone who is simply trying to build their networks and grow their businesses, I am baffled at how terrible the execution is.
What’s in a Name?
Each of these names can help prospective residents better understand that these communities are not about slowing down …
The Only Marketing You Would Ever Need
Perhaps what senior living needs to do is embrace a little weirdness — that rather than attempting to fit in to be just like everyone else …
FORESIGHT RADIO
S6 Episode 21 – Using AI in Senior Living
Senior living consultant Terry Rogers joins Steve Moran to discuss creating great cultures for residents and staff, technology, the emerging boomer senior living consumer, and more.
FORESIGHT TV
Memory Care Residents Embrace their Inner Dance Moves
Join Steve Moran in conversation with Elizabeth Wright to dive into a unique community that’s redefining what it means to live with dementia.