HELPFUL RESOURCES
EDITOR’S PICKS
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
Why Don’t We Have This Already?!
This would allow us to challenge the growing dominance of aggregators like A Place for Mom; significantly diminish …
Embracing Nanny Cams
Imagine taking the bold step of putting a camera in every single resident’s room (with their permission of course).
Data Drama in Senior Living
By squaring up to our data demons, tidying our tech tactics, and crafting tales that track with our strategy, we’ll not just survive but thrive.
DEVELOPMENT
Stop Being Ridiculously Secret
No matter how secretive you are, if someone wants to figure it out — if what you are doing is that good — others will ….
Senior Living: the Big Health Care Disrupter
Senior living is the answer to many of the health care system problems.
Who Will Be the Hoka of Senior Living?
We need a Hoka of senior living. Someone to create a senior living community, experience that every single senior living operator would want to live in.
EMPLOYEE ENGAGEMENT
What If Your Caregivers Ran Your Company?
Creating ownership is one of the biggest opportunities! They would be invested in the success of their team, which means success in the community.
15%
What it would be like if a senior living community went to their line staff and gave them time to explore new ways of making their jobs better?
How to Hire an A Player — When Your Gut Lies to You
I remember the great hires. And I wish I could forget the lousy ones. The great ones were luck. The awful ones …
LEADERSHIP
Just Because You Can Does Not Mean You Should
When we do the right thing, we build tremendous loyalty that over time will come back in terms of higher occupancy and fewer legal claims.
Things Will Go Wrong
When organizations are managing risks right, they first assume that things will go wrong, and because of that assumption …
The One Thing Excellent CEOs Miss
They nearly universally have one trait that actually makes it even harder for others to be like them. Here is what it is:
LIFE ENRICHMENT
90-Year-Old Basketball Players
A glimpse into how senior living can be a part of the fabric of everyday life for older people — maybe even for all people.
These Are My Peeps
Because the ultimate goal is to tell the story of how great senior living is … and we do believe this right?
If Senior Living (and Church) Were Like Trader Joe’s
The idea of how to tell the story better is a problem that churches and senior living have in common, hence the title.
SALES & MARKETING
The Buying Experience — Cars and Senior Living
I needed a car. It took me a week to figure out what I wanted, and shopping for one is remarkably and frustratingly like shopping for senior living.
Rethinking Senior Living Sales: The Imperative for a New Paradigm
It is time for a paradigm shift — one that champions depth and genuine human connection.
When Senior Living Looks Like This, We Win!
We need more data, more research like this. It helps us tell our story better and helps us figure out how to serve the older population in this country.
FORESIGHT RADIO
S6 Episode 6 – Senior Living for Residents
Steve and Adam Benton (of Stellar Senior Living) started debating in the comments of a LinkedIn post — and keep it going in this episode!
FORESIGHT TV
A Conversation With Larry Cohen
Steve Moran is joined in conversation by Lawrence Cohen, the CEO of Trustwell Senior Living which was founded in 2021.