HELPFUL RESOURCES
EDITOR’S PICKS
![An Ironclad Way to Upgrade Your Lighting for Zero Dollars](https://www.seniorlivingforesight.net/wp-content/uploads/2021/02/145967966_m-1080x634.jpg)
An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
![How to Track the ROI of Your Social Media](https://www.seniorlivingforesight.net/wp-content/uploads/2021/02/86252734_m-1080x640.jpg)
How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
![A New Way to Get Great Consumer Reviews for Your Communities](https://www.seniorlivingforesight.net/wp-content/uploads/2021/02/126945178_m-1080x619.jpg)
A New Way to Get Great Consumer Reviews for Your Communities
These days, every dollar is an investment for consumers. They may not tour your community or answer your call if your reviews aren’t stellar.
TECHNOLOGY
Evolution and Artificial Intelligence
Here’s how it does it: AI can create its own computer programs, called bots, and it can create them very rapidly and in massive numbers.
Does AI Have a Moral Compass?
The short answer is “no,” but it can be trained to act ethically if the trainer has a wise sense of ethics.
Brains and AI
In 1949, Edmund Callis Berkeley posed two questions that sound familiar today: 1. Can machines think? 2. What is a mechanical brain?
DEVELOPMENT
Job Theory Will Make You Better
The theory’s biggest single value is that it can help us better understand human behavior, even in senior living.
The Election and Senior Living: What Difference Does It Make?
I am writing this the morning of the first 2024 presidential debate and thinking about the impact of the November general election.
Inspired Thinking
Steve Moran, who is well-known to Foresight readers, often inspires my thinking, and a recent article of his fits the pattern.
EMPLOYEE ENGAGEMENT
Using Data to Fire Your Team Members
If the metrics suggest a problem, it needs to be looked at seriously, no matter how much you like that person.
How Procare HR Is Preventing Frontline Burnout
The result is a daily scorecard that, instead of throwing around a lot of data, arranges it in a way that informs small, daily, incremental actions to take.
It’s Madness — My Head Is Going to Explode
Phenomenal success is within your reach if you are willing to harness the power of speed-to-lead and go the extra mile.
LEADERSHIP
Poll Results — Do They Surprise You?
Over the last few months I have run a number of polls about timely and critical topics in senior living. Take a look at the results.
The Business We Are in Is Not the Business We Think We Are in
We are in the senior living business! But really, what does that mean?
Whose Fault Is It?
When leaders and their teams own problems with a solution mindset, problems — even big problems — become solvable.
LIFE ENRICHMENT
So, So Scary
These horrible human beings would not hesitate to steal the lifetime savings of honest people — your residents — bankrupting them.
Is This the Next Big Thing in Life Enrichment?
This sounds like something worth pursuing to lend spark to your community’s life enrichment. It’s good for the food program, and fun for residents!
Boomers Schoomers
There is a widely held and accepted belief that boomers are going to disrupt the senior living industry.
SALES & MARKETING
Job Theory Will Make You Better
The theory’s biggest single value is that it can help us better understand human behavior, even in senior living.
If I Were the Boss of A Place for Mom
Could they change the way they do business that would allow them to maintain or improve profitability and at the same time become the hero of the industry? I think so.
The Best Ideas Are Stolen Ideas
Imagine senior living offering something like this and it was so successful that even more people begged to participate.
FORESIGHT RADIO
![S6 Episode 12 – An Inside Look at Senior Living](https://www.seniorlivingforesight.net/wp-content/uploads/2024/07/Melissa-Fritz-Podcast-Promo-1080x640.jpg)
S6 Episode 12 – An Inside Look at Senior Living
Melissa Fritz and Rachel Hill take a sneak peek into the show, Inside Senior Living, about the process of moving into a senior living community
FORESIGHT TV
CEO Insights With Leon Grundstein
Steve Moran will talk to Leon Grundstein (CEO at Gencare Lifestyle) about his intense focus on healthy living and wellness.