By Steve Moran
You probably know Kentucky Fried Chicken’s signature slogan is “Finger Lickin’ Good” and it is a great slogan, in “normal times”. If you did a “man on the street”-style poll asking people to recite the KFC slogan, most would be about to do it.
But that was normal times.
Today, right now, in the middle of a worldwide pandemic it is a terrible slogan. What to do?
Very Clever
They looked around and decided to “borrow” a few slogans from other companies while theirs was on pause.
From Tesco
From Lite, a soft drink sold in parts of Europe
From Marmite
If Senior Living Borrowed Some Slogans
I loved this idea so I thought I would try out a few on behalf of some senior living organizations.
Belong Anywhere
(borrowed from Airbnb)
The Quicker Picker Upper
(borrowed from Bounty)
They’re Gr-r-reat!
(Borrowed from Frosted Flakes)
How Doers Get More Done
(Borrowed from Home Depot)
What logo would you borrow for your organization?
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