By Steve Moran

I confess the idea of using artificial intelligence to create content feels like cheating, and even worse, creepy! It has also never held much appeal because I am blessed to never have writer’s block. Right now, I have a Google Drive folder that has around 50 article ideas just waiting to be written.

At the same time, I was curious, and I recognize that writing for many people is really really hard, which is a big big problem if you need to generate content to grow your senior living organization or your solution provider company.

Over the last few weeks, I have been playing with a few different AI writing platforms. Here are a couple of blog posts from the platform ChatGPT, and they are remarkably good. These have no editing at all.

Prompt 1: “10 Reasons to Move Into Senior Living”

  1. Access to healthcare and support services: Senior living communities often have healthcare professionals on staff or available on-call, as well as a range of support services such as medication management, transportation, and assistance with daily tasks.
  2. Socialization and companionship: Moving into a senior living community can provide opportunities for socialization and companionship with others of a similar age, which can be especially beneficial for those who are living alone.
  3. Safety and security: Senior living communities often have safety and security measures in place, such as emergency call systems and gated entrances, to help residents feel safe and secure.
  4. Transportation: Many senior living communities offer transportation services for residents, which can be especially helpful for those who no longer drive or have limited mobility.
  5. Maintenance-free living: In a senior living community, residents often do not have to worry about tasks such as yard work, home repairs, and household maintenance, which can be especially beneficial for those who are no longer able or interested in handling these tasks themselves.
  6. Access to amenities and activities: Many senior living communities offer a variety of amenities and activities such as fitness centers, swimming pools, and group outings, which can help residents stay active and engaged.
  7. Meal options: Many senior living communities offer meal options, such as dining halls or meal delivery, which can be convenient for residents and help to ensure that they are getting the nutrition they need.
  8. Access to specialized services: Some senior living communities offer specialized services such as memory care or rehabilitation services for those with specific needs.
  9. A sense of community: Moving into a senior living community can provide a sense of community and belonging, as residents are surrounded by others of a similar age and with similar interests.
  10. Peace of mind: For family members, knowing that their loved one is living in a safe and supportive environment can provide peace of mind and a sense of security.

Prompt 2: How Do I Know If I Need Senior Living?

There are a few signs that may indicate that it may be time to consider moving into a senior living community. These may include:

  1. Difficulty with daily tasks: If you are finding it difficult to manage your daily tasks such as bathing, dressing, cooking, and cleaning, it may be time to consider senior living.
  2. Lack of socialization: If you are living alone and feeling isolated or lonely, a senior living community may provide opportunities for socialization and companionship.
  3. Safety concerns: If you are concerned about your safety at home, such as the risk of falling or being unable to access help in an emergency, a senior living community may offer added safety and security measures.
  4. Difficulty with transportation: If you are no longer able to drive or have limited mobility, a senior living community with transportation services may be a good option.
  5. Need for specialized care: If you have specific healthcare or support needs, such as memory care or rehabilitation services, a senior living community may offer specialized services that can meet your needs.

Ultimately, the decision to move into a senior living community should be based on your individual circumstances and needs. It may be helpful to speak with a healthcare professional or a geriatric care manager for advice and guidance.

Yes or No

I don’t expect to use AI much if at all, nor do I expect any of our team will be using it. At the end of the day, humans are more creative than machines … at least today. Yet, if you struggle with writing content, AI can be a great place to start.

If you took either of these articles and put it on your senior living website, they would not embarrass you at all. But they sound like something a contract writer who has no senior living experience would write. The other problem is that if someone else uses the same or a similar prompt, they will get more or less the same results, which means you will not stand out.

The best way to use AI would be to take lists like this and use them as inspiration. You will see human versions of this frequently in my own writing. I will see an article titled something like “8 Ways for Teachers to Avoid Burnout” and think, great idea for senior living. That might inspire an article titled “6 Ways for Executive Directors to Avoid Burnout in the Holiday Season.”

I would then create my own list and add commentary, and that list would likely include a modified version of one or two things from the “8 Ways” article.

Here is what happened when I used the prompt “6 Ways for Executive Directors to Avoid Burnout in the Holiday Season.”

Here are the results:

  1. Set boundaries and prioritize self-care: It’s important for executive directors to set clear boundaries with their work and make time for self-care during the holiday season. This can include setting aside specific times for rest and relaxation, practicing healthy habits such as exercise and getting enough sleep, and taking breaks from technology.
  2. Delegate tasks: Executive directors don’t have to do everything themselves. It’s important to delegate tasks to other team members and trust in their abilities to handle responsibilities. This can help lighten the workload and reduce the risk of burnout.
  3. Take breaks and vacations: The holiday season can be a busy time, but it’s important to take breaks and vacations as needed to recharge. This can help prevent burnout and ensure that executive directors are able to return to work feeling rested and refreshed.
  4. Seek support: It’s important for executive directors to seek support from colleagues, friends, and family members when needed. This can be in the form of emotional support or simply having someone to talk to about the challenges and stresses of the holiday season.
  5. Practice mindfulness: Mindfulness practices such as meditation and deep breathing can help executive directors stay grounded and focused during the holiday season. Taking a few minutes each day to focus on the present moment can help reduce stress and prevent burnout.
  6. Seek professional help: If executive directors are feeling overwhelmed and unable to cope with the demands of the holiday season, it may be helpful to seek the help of a mental health professional. A therapist or counselor can provide support and guidance to help executive directors manage their stress and prevent burnout.

What do you think?