Training Is Key to Ensuring Your Technology Investment Pays Off
The costs of neglecting training can be high: unrealized business goals; efficiency and productivity gains that never materialize and employee frustrations.
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Author: Elizabeth George
Honesty Is the Best Policy – Even If It Means Losing the Sale
Have you ever had the experience of closing a sale to someone you weren’t sure was going to be happy in your community? It can be a mistake.
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Monitoring the Risks of Fire and Flood in Your Community Has Never Been Easier
Fire and water have the power to harm, damage, and destroy. And in the world of senior living, they can pose threats to our residents and staff.
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Belief in What You’re Selling Is Foundational to Getting Results
Selling something that helps others is a high calling. If you don’t sell something you strongly believe in, you are committing a moral transgression.
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Senior Living Staff Has Enough Going On – How About Having One Less Thing to Worry About?
It is understandable if staff are less focused on the effects of summer’s high temperatures given other pressing challenges with the COVID-19 crisis.
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Your Biggest Competitor Is No Longer Another Senior Living Community
COVID-19 is prompting more changes in consumer behavior. Prepare yourself to combat this increasingly popular competitor in the senior living field.
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What the 7 Habits of Highly Effective People Can Teach Us About Emergency Preparedness Planning
Sometimes we put the most important tasks on the back burner because they aren’t urgent or at least don’t seem urgent. Guilty as charged.
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The Shameless Disconnect in the Language We Use with Prospects
Men are from Mars, Women are from Venus. When I think of the approach that salespeople in senior housing often take, this is what I’m reminded of.
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The Surprising Way This Technology Is Enhancing Human Connectedness in the Middle of a Pandemic
COVID-19 forced us into greater use of technology and helped illuminate its benefits. We won’t be returning to all of our analog ways when this crisis passes.
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Fewer Prospects Mean We Have to Be Better Than Ever in Selling Our Value
On a scale of 1-10, how confident are you that you can convert interested prospects into happy residents? Answer anything less than a 7? Read on.
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Life After COVID-19: Technology’s Starring Role in Affordable Senior Housing
“Innovation often emerges from constraints and the need to solve practical and pressing problems.”
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Here Is Why COVID-19 Will Not Get Senior Living Down
The Silver Lining
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Hospitals, Senior Living, and COVID-19
Out of the box solutions ironically come in a box.
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Why Your Whole Sales Process Is Focused on Exactly the Wrong Thing
How is the senior living industry doing when it comes to making it easy for prospective residents to buy an apartment and move in?
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Advice From the Bad News Bears That Will Blow You Away
When it comes to creativity and innovation – to making something better – challenging our assumptions is the place to start.
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A Reasonable Solution to Growing and Keeping Top Sales Talent
Pay more in salary and incentives so you can attract greater talent. I’m going to assume that if your organization could do that, it would. But that’s probably not the case.
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How One Senior Living Organization Tapped Both Facts and Feelings to Dramatically Improve Its Response Times
“Response times were 15, 20, and sometimes 25 minutes. I knew we had to do better.”
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Five Barriers Contributing to Resident Falls That Might Not Be on Your Radar
Even with the best of preparation and skill, falls will happen. Encourage your team to take a proactive approach.
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This Is the Single Biggest Reason Every Senior Living Community Is Not Full
You may be wondering if it’s even possible to change the sales tide until the demographics and demand catch up.
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Book Review: Successful People Are Made Not Born!
“People want to oversimplify selling, but the truth is that the sales process is not simple.”
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What’s Your Appetite for Change?
Predictability and simplicity is often the rationale behind considering an All-Inclusive model. Makes sense, right? Maybe not.
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How Often Are You Sending Residents to the ER Because You Don’t Know What Happened?
Every 11 seconds an older adult is treated in the Emergency Room for a fall. Here’s a system for detecting and reducing falls that has the industry’s biggest players reimagining how they address falls with their dementia care residents.
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This One Thing Can Turn Your Sales Around
Over the years, senior living selling has become all about showing and less about explaining. But it’s not the building you’re selling.
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Top 3 Myths of Senior Living Sales – Why You’re Getting It Wrong
Does It Have to Be Such a Struggle?
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This Technology Will Help Solve Your Staffing Crisis
It’s no secret this business is hard work
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