Kent Mulkey, Author at Senior Living Foresight

4 Success-Boosting Questions to Ask YOURSELF Before Your Next Sales Call

Posted by Kent Mulkey | Jun 20, 2024 | Sales & Marketing | 0 |

Here are four questions for sales professionals to ask themselves before they dive into the busyness of a selling day.

Wildly Successful Sales Counselor

Posted by Kent Mulkey | Jun 10, 2024 | Sales & Marketing | 0 |

I took a few minutes to sit down with our very own sales director to learn from her what is making her wildly successful.

Your Employees Are Already Powerful

Posted by Kent Mulkey | May 16, 2024 | Employee Engagement | 0 |

We all come to work with a soul-driven willingness and readiness to be a part of something greater than ourselves.

Wellness Wednesday: Win the Race As Slowly As You Can

Posted by Kent Mulkey | Mar 6, 2024 | Wellness Wednesday | 0 |

I know that the day ahead will be filled with amazing opportunities to touch the lives of residents and staff.

Bring Out the Best in People

Posted by Kent Mulkey | Feb 2, 2024 | Leadership | 0 |

As a leader, the opportunity to build into the lives of younger and aspiring leaders is perhaps the greatest gift you have been given.

The Best Year Ever

Posted by Kent Mulkey | Jan 4, 2024 | Leadership | 0 |

In 2024 I am as passionate and committed as ever, perhaps more so, to work alongside older adults. Here’s why …

Hiring on the Cheap

Posted by Kent Mulkey | Dec 14, 2023 | Employee Engagement | 0 |

Why do they stick with what they say is the “budget” for the position? Makes no sense. They keep getting what they have been getting. Nothing.

Has Zoom Turned People Into Zombies?

Posted by Kent Mulkey | Jun 6, 2022 | Employee Engagement | 0 |

This may not be all that profound, but the isolation from the pandemic somehow sent social skills into the galaxy.

11 Surprising Facts About Executive Directors

Posted by Kent Mulkey | Jun 2, 2022 | Employee Engagement | 0 |

Perhaps there is something more you can do to support your executive director. Let them know you care and are in it with them.

9 Surprising Facts You May Not Know About Senior Living Sales Counselors

Posted by Kent Mulkey | May 26, 2022 | Development | 0 |

It takes a village, the whole team, for a sales counselor to be successful. Jump in and help. Your part in sales is very important!

Wellness Wednesday: Should I Even Be Talking About This?

Posted by Kent Mulkey | May 24, 2022 | Life Enrichment, Wellness Wednesday | 0 |

Perhaps my story can encourage you. Taking the time to look at and deal with the painful stuff in your life is a sign of courage.

What Does It Take to Succeed as an Executive Director in an Unbearable Culture?

Posted by Kent Mulkey | May 2, 2022 | Development | 0 |

“If your emotional abilities aren’t in hand, then no matter how smart you are, you are not going to get very far.” That’s what Daniel Goleman, Ph.D., says.

You Lack Confidence at Work? Here’s How to Get It Back.

Posted by Kent Mulkey | Apr 27, 2022 | Development | 0 |

Many people shy away from speaking up with confidence at work which holds back the success and respect that could otherwise enjoy.

They Still Want to Stay at Home. How Can You Change That?

Posted by Kent Mulkey | Apr 18, 2022 | Life Enrichment | 0 |

If it’s the isolation that ails then the solution, especially for those tilting into their elderly years, would be fellowship, activity, and fun.

One of the Hardest Things to Do in Business Is to Lead a Senior Community

Posted by Kent Mulkey | Apr 11, 2022 | Leadership | 0 |

Here’s the point. What you do in creating a senior living community is harder than baseball. And it’s no game!

Please, Don’t Give Up!

Posted by Kent Mulkey | Apr 5, 2022 | Employee Engagement | 0 |

Despite all the challenges and hassles, I have never been so fulfilled as I have in working with the senior population.

It’s No Wonder People Are Leaving Jobs Like Crazy

Posted by Kent Mulkey | Mar 31, 2022 | Employee Engagement | 0 |

You have little time remaining before you lose more people, so do not delay this exercise even one more week.

Make More of Yourself = Make More of Your Team

Posted by Kent Mulkey | Mar 28, 2022 | Leadership | 0 |

No matter the role or title in your organization there exists the opportunity to lead and continue to grow in influencing others.

Stop Telling Prospects What They Should Do

Posted by Kent Mulkey | Mar 23, 2022 | Sales & Marketing | 0 |

Remember, help them accomplish their goals, not yours. Give them room to breathe! And as always, stay curious.

Throw Away Your Activity Calendar

Posted by Kent Mulkey | Mar 16, 2022 | Life Enrichment | 0 |

Most activity/life enrichment professionals think there’s only one way to plan an activity program. They become fixed on one main purpose.

8 Reasons Why Your Community Isn’t Full

Posted by Kent Mulkey | Mar 8, 2022 | Sales & Marketing | 0 |

You may be surprised to know the status of senior housing occupancy. The national average for occupancy is a whopping 81%. I know, abysmal.

Words from the Heart to Senior Living Sales Professionals

Posted by Kent Mulkey | Jul 8, 2020 | Sales & Marketing | 0 |

This is, without a doubt, the most difficult and challenging time facing you senior living sales professionals.

Treat Your People as They Want to be Treated

Posted by Kent Mulkey | Jun 8, 2020 | Leadership | 0 |

There is a shortage of experienced talent in senior living and to be treated poorly from a large senior living provider is plain wrong.

Who Creates the Magic at Your Community?

Posted by Kent Mulkey | May 31, 2020 | Life Enrichment | 1 |

This is often last on the priority list, and often goes unseen and undervalued as a vital part of creating the lifeblood in the community.

5 Reasons Why You Should Have a Best Friend at Work

Posted by Kent Mulkey | May 13, 2020 | Employee Engagement | 0 |

The most controversial question ever posed in 30 years of employee engagement research is “can I have a best friend at work?”

Your Prospects Cannot Tour. Take a Tour of Your Prospects.

Posted by Kent Mulkey | May 10, 2020 | Sales & Marketing | 0 |

Many of you are asking, “what do I do now?”

Six Foolproof Ways Not Be Foolish with People

Posted by Kent Mulkey | Apr 23, 2020 | Leadership, Sales & Marketing | 0 |

My assumption is that you want to be the best salesperson and relationship builder possible.

One Day This Will All Be A Memory

Posted by Kent Mulkey | Apr 8, 2020 | Life Enrichment | 0 |

Down the road, whenever this ends, I want to take with me all the lessons I can

Care About Them, Not Just What They Do

Posted by Kent Mulkey | Apr 1, 2020 | Employee Engagement | 0 |

The difference between “I appreciate the work you are doing,” and “I appreciate YOU.”

Growing Old Is Serious Business. Our Business.

Posted by Kent Mulkey | Feb 23, 2020 | Leadership | 0 |

It is high time for us in the senior living arena to more fully embrace older adults as a natural progression of life and not an inconvenience.

It’s All in the Story You Tell

Posted by Kent Mulkey | Feb 4, 2020 | Life Enrichment | 0 |

Facts are facts. Images and stories make them come alive.

20 Years of Success and Failure in Senior Living

Posted by Kent Mulkey | Jan 20, 2020 | Leadership | 0 |

In recent days I have been reflecting on the experiences and lessons I have learned over the years. Here are five lessons I have learned from 20 years in senior living.

You Are in Love with Your Senior Community. Does it Really Matter?

Posted by Kent Mulkey | Jan 15, 2020 | Sales & Marketing | 0 |

No matter how much you work to spin it, differentiate it, price it, renovate it, hope for it, fast for it, do a sage cleansing, program it, walk around it seven times . . . most people won’t move in to your senior community.

It’s Time We Put Authenticity Back Into Leadership

Posted by Kent Mulkey | Jan 9, 2020 | Leadership | 0 |

Senior living is full of opportunities to touch residents, staff, families, and vendors. Go do it, with genuineness and authenticity.

F-U-N is Not Just the First Three Letters in Funeral. Find the Funny in Everything You Do.

Posted by Kent Mulkey | Jan 1, 2020 | Life Enrichment | 0 |

“I take what I do very seriously, but I don’t take myself all that seriously.”

Don’t Let Those at the Top Keep You Down!

Posted by Kent Mulkey | Dec 15, 2019 | Leadership | 0 |

Illegitimi non Carborundum! Look it up . . .

What Do College Students Have That Older Adults Often Don’t Have?

Posted by Kent Mulkey | Dec 9, 2019 | Life Enrichment | 0 |

Why do we open uncapped choices and opportunities to young people, yet begin to slowly take away choice and freedom when adults get older?

It’s Time to Do Away with the 24/7 Life of an Executive Director

Posted by Kent Mulkey | Dec 3, 2019 | Leadership | 1 |

Perhaps you or someone you know is on the verge of or in the middle of burnout. Here are a few tips to make it through.

A Real Leader Elevates the Team

Posted by Kent Mulkey | Nov 24, 2019 | Employee Engagement, Leadership | 0 |

“You can call yourself a leader, but if no one is following you are merely taking a walk”. How can you be a better leader?

The Missing 20 Years in the Life of an Adult

Posted by Kent Mulkey | Nov 13, 2019 | Life Enrichment | 1 |

At age 75, the world wakes up and celebrates all that older adults have to offer the world! So, what happened to the 20 years between age 55 and age 75?

Why Do You Even Go to Work?

Posted by Kent Mulkey | Nov 5, 2019 | Life Enrichment | 0 |

Real meaning in life comes from the world we create outside of work. The big question is how can any of us, all of us, make the job we have now more satisfying?

Dangerous Assumptions We Make About Old People

Posted by Kent Mulkey | Oct 29, 2019 | Sales & Marketing | 0 |

We default to the truth. With prospective residents, don’t be caught in the trap of merely believing what they tell you.

Are You Willing to Pay All of Your Employees $70,000 a Year?

Posted by Kent Mulkey | Oct 16, 2019 | Employee Engagement | 0 |

A business owner makes a big announcement. How can we apply this to our industry?

Would You Scrape Barnacles from Your Senior Living Operation?

Posted by Kent Mulkey | Oct 8, 2019 | Leadership | 1 |

I loved it because it was insane.

Should Being an Executive Director Be the Ultimate Goal in Senior Living?

Posted by Kent Mulkey | Aug 7, 2019 | Leadership | 0 |

Like climbing Mt. Everest

Sell Smarter, The Work is Hard Enough!

Posted by Kent Mulkey | Jul 31, 2019 | Sales & Marketing | 0 |

It’s a numbers game that simply doesn’t work.

The Success Formula for High Turnover and Low Occupancy

Posted by Kent Mulkey | Mar 20, 2019 | Sales & Marketing | 0 |

Is it possible to achieve remarkable success in senior housing? I mean mind-blowing type success?

How to Lose 1 Billion Dollars

Posted by Kent Mulkey | Nov 26, 2018 | Sales & Marketing | 0 |

When providers begin to discount rates, the message to the market is that they are in some sort of trouble.

I Broke A Promise to Myself . . . and It Was Very Good

Posted by Kent Mulkey | Oct 23, 2018 | Leadership | 0 |

Who is taking the time to sit and talk with your residents? Are you?

Your Residents Are Not Members of The Partridge Family

Posted by Kent Mulkey | Sep 17, 2018 | Sales & Marketing | 0 |

What can you start or stop doing that preserves the dignity of your residents?

People Say Nothing Is Impossible, But I Do Nothing Every Day

Posted by Kent Mulkey | Aug 28, 2018 | Leadership | 0 |

Here are a few ideas on how to do less and get more done.

Watch Out! You May Be About to Get the Axe

Posted by Kent Mulkey | Aug 21, 2018 | Leadership | 0 |

Run, don’t walk, to the nearest organization that is going to accept and celebrate your gifts and talents.

The Rise and Fall of the Executive Director

Posted by Kent Mulkey | Aug 9, 2018 | Leadership | 0 |

Where did all the Executive Directors go?

The Most Effective Way to Help Our Prospects Decide to Move

Posted by Kent Mulkey | Apr 22, 2018 | Sales & Marketing | 0 |

People are hungry to be listened to, heard and understood.

Leadership Means Nothing Without These Three Foundational Elements

Posted by Kent Mulkey | Mar 13, 2018 | Leadership | 0 |

You cannot ignore three critical elements—a need, a goal and a team—when engaged in the practice of leadership.

Do People Come to Work for the Money? Or, Is It Something Even Better?

Posted by Kent Mulkey | Jan 30, 2018 | Leadership | 0 |

In a time when turnover in senior living hovers around 80%, is it believable that a housekeeping department has managed to keep turnover at under 5%?

Your Residents Don’t Live In A Room

Posted by Kent Mulkey | Jan 9, 2018 | Leadership | 0 |

Language matters. Words are used to make sense of the world, to create reality.

Head Straight to the Frontline to Find the Experts in Your Organization

Posted by Kent Mulkey | Jan 2, 2018 | Leadership | 0 |

In senior housing, 90% of the people who are employed by the company make less than $20 per hour; yet, 90% of company initiatives are dictated by the 10% who make the most money.

Why Do Most Senior Housing Providers Settle for 88% Occupancy?

Posted by Kent Mulkey | Dec 27, 2017 | Sales & Marketing | 0 |

Today the average occupancy in senior housing in the U.S. is an abysmal 88%. Why is this acceptable?

10 Habits That Will Fuel Your Organization To Huge Success

Posted by Kent Mulkey | Dec 5, 2017 | Leadership | 0 |

Why do some businesses succeed, but most don’t, except for average, middle-of-the-pack results?

You Will Never Go Fast Until You First Go Slow

Posted by Kent Mulkey | Oct 17, 2017 | Leadership | 0 |

Are you constantly trying to go faster and get more done, or do you “settle” for going slower and stretching your energy further?

5 Signs That You May Be Insanely Curious

Posted by Kent Mulkey | Aug 9, 2017 | Sales & Marketing | 0 |

Five signs that you are curious, and why they matter in sales.

How to Get Your Prospects to Come Out with Their Hands Up

Posted by Kent Mulkey | Aug 1, 2017 | Sales & Marketing | 0 |

The Behavioral Change Stairway Model was developed by the FBI’s hostage negotiation unit, and it shows the 5 steps to getting someone to see your point of view.

The Math Doesn’t Add Up Between Call Outs and Sales Success

Posted by Kent Mulkey | Jul 24, 2017 | Sales & Marketing | 0 |

When the occupancy of a senior community is tanking, who takes the fall?

Your Prospects Are Not Interested in Lunch and a Tour

Posted by Kent Mulkey | Jul 10, 2017 | Sales & Marketing | 0 |

Prospects are being driven away in record numbers. Do you know why?

How to Listen So People Will Talk

Posted by Kent Mulkey | Jun 28, 2017 | Leadership | 0 |

Have you ever been in a conversation with someone and you could tell you didn’t have their complete attention?

You Take Action Without Asking Permission. Why Doesn’t Everyone Else?

Posted by Kent Mulkey | Jun 12, 2017 | Leadership | 0 |

Companies hire intelligent and experienced talent, then expect those same people to check their brains at the door.

The #1 Threat to Success Is Success Itself

Posted by Kent Mulkey | Apr 6, 2017 | Leadership | 0 |

If you walk away from a sand castle, it won’t be there tomorrow, because the waves and the seagulls destroy it. Senior housing is no different…

Prospects Don’t Want What You Have to Offer

Posted by Kent Mulkey | Mar 22, 2017 | Sales & Marketing | 0 |

We spend far too much time focusing on our products and not on our prospects.

I Don’t Know What to Say Except It’s Christmas and We’re All in Misery

Posted by Kent Mulkey | Dec 19, 2016 | Life Enrichment | 0 |

The holidays bring together families who may only have to see each other once a year, if they’re lucky. What is actually experienced over the holidays is often less than the ideal image we have in our mind’s eye.

Let’s All Dog Pile On Brookdale

Posted by Kent Mulkey | Nov 28, 2016 | Leadership | 0 |

Many of you out there have been hurt and painfully disillusioned by Brookdale. With over 1,000 communities, the breadth and depth of disappointment is far reaching around the country.

Raise It or Raze It — Can Your Senior Community Be Salvaged?

Posted by Kent Mulkey | Oct 24, 2016 | Sales & Marketing | 0 |

Some of you are sinking, and you need a lot of help. Go get it!

“You Corporate People Seem To Only Worry About Occupancy”

Posted by Kent Mulkey | Oct 18, 2016 | Leadership | 0 |

Focusing on resident care without focusing on occupancy will quickly lead to no residents left to care for!

How to Live Forever. Well…Almost

Posted by Kent Mulkey | Oct 13, 2016 | Life Enrichment | 0 |

Finding a purpose in life may, in fact, lead to a longer, healthier life.

Do This One Remarkable Thing Every Day

Posted by Kent Mulkey | Sep 25, 2016 | Life Enrichment | 0 |

Your life and work can become a far cry from what you may be experiencing today.

Are You In It To Win It?

Posted by Kent Mulkey | Aug 18, 2016 | Sales & Marketing | 0 |

I am often dumbfounded by how senior housing companies relate to and attempt to sell to seniors.

Your Residents Don’t Live In A Zoo

Posted by Kent Mulkey | Jul 28, 2016 | Life Enrichment | 0 |

Your residents are not living in your community for the amusement or satisfaction of your staff, family members, and guests.

Talk Shorter, Talk Better

Posted by Kent Mulkey | Jul 11, 2016 | Leadership | 0 |

Make your meetings, projects, conference calls, etc. as efficient as possible, as you are mostly dealing with tasks, timelines and decisions.

The Day I Moved To Assisted Living

Posted by Kent Mulkey | Jun 19, 2016 | Life Enrichment | 0 |

There is no such thing as living independently, even though tens of thousands of our country’s seniors claim that they are doing exactly that. They aren’t. None of us are.