7 Ways Senior Living Is Better Today Than 6 Years Ago
I wanted to make this “7 ways Senior Living Is Better Than 3 Years Ago,” but that would be cheating, because we were still fighting COVID in a super serious and scary way.
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Author: Leigh Ann Hubbard
Wellness Wednesday: “Change That Tape”
My mom had this saying: “Change that tape.” Whenever I’d say something negative, she’d respond, “Change that tape,” meaning, flip it to the other side.
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8 Cheap Ways to Retain Employees, Even If You Can’t Pay Much
Her team works outdoors in this brutally hot Southern summer for little pay. Here are some things she does that have led to impressive retention …
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Storytelling Inspo — But It’s Not What You Think
“Do more storytelling!” It’s the mantra in marketing right now. I agree with it … and I also struggle with it.
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What Would Make You Want to Move to Senior Living?
It’s an open secret: A lot of people who work in senior living … hope they never have to move in. But what would make them want to? Anything?
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Top 2024 Senior Living Conferences
At Foresight, one of the most-asked questions we get is, “What’s the best senior living conference to attend?”
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The Top 10 Most Popular Articles of 2023
What was big in 2023? This was! Here are this year’s articles. You were into provocative challenges, in-depth analysis, and insider insights.
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Everything’s a Crisis
Crisis communications can stop negativity in its tracks … and sometimes spin the momentum around to positivity by drawing people to your side!
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Connections
I had a memory glitch — unlike any I’ve experienced. (Related to a treatable illness.) Have you had this happen?
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Beep Boop: Marketing, Life Enrichment, and the In-Betweens
We are living in the in-between. AI and robots are poised to change society. It reminds me of times your residents must have seen.
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In Defense of the Sandwich Method
The sandwich method, at its core, is about taking time to think about and appreciate your team member’s efforts.
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Open the Dang Window
Hire for skill, not for age — or you’re cutting yourself short, and you’re discounting some people who are at the top of their game.
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Your Team Loves It When You Make Mistakes
It’s not that they want you to fail or aren’t feeling for you in the moment. What I mean is, they make mistakes and have screw-ups too.
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The Future Is Here. Long Live the Robots.
Artificial intelligence is the talk of the marketing town. With ChatGPT making headlines, scuttlebutt has it: AI is the future of marketing!
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Congratulations to These 2023 Foresight Award Winners!
The fourth annual Foresight Awards were announced at Evolve 2023. We celebrate the winners, and everyone who makes senior living a great place to work and live!
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Quiz: Are You a Senior Living Insider?
Are you a senior living insider? Take this fun quiz, and see how much you know about the world of senior living!
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There’s This Generation Called X
What if you were the star marketer who captured Gen X in your area … ’cause you were the only one who thought to?
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10 Ways to Get Residents to Like Your Weird Dining Ideas
As with anybody else, it’s not that residents wouldn’t enjoy something different, it’s just that communities have to figure out how to make it enticing.
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How to Sell What You REALLY Sell
Smooth move-ins, happy staff, and pleased new residents can happen when your team aligns around a great, accurate, value proposition.
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8 Doable Dining Ideas Your Residents Will Eat Up
There was talk — and angst — about getting buy-in from staff and residents when introducing new ideas. But here are a few experiments that went over well!
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Your Occupancy May Not Be That Bad … Comparatively
Steve Moran is crashing our party! We’re talking surprising Q1 trends, straight from WelcomeHome’s database
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The Instagram Effect, Except It’s LinkedIn
Senior living is full of passionate, genuine, down-to-earth people. And even in our little bubble, we get social media envy.
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After 25 Years, This Chef Found Her Calling — in Senior Living
Senior living dining seems to be taking the next step — not just talking, but acting. What could happen if the entire industry did this?
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5 Ways Senior Dining Beats Commercial Restaurants, According to Chefs
If you aren’t recruiting dining pros with this messaging, what are you waiting for?
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How to Tell If Your Marketing Is Working
Lead attribution can make you a marketing rock star if you know how to use it. One trick? Understand ALL the ways leads are interacting.
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13 Things Your Leadership Team Needs to Know About Media
Want to reach out to the media but nervous about interviews? Wonder if you’ve trained your leadership in all they need to know about dealing with press?
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This Is Why You’re Missing Out on Media Coverage
The overarching idea is: Your community or company could probably use the publicity, right? Teach folks to say yes to obvious soft stories.
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How to Set the Right Price for ALL Your Units
Alex Smith, of Further’s Pricing Assistant, is here with insights on how to figure out the best prices. So no money is left on the table.
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12 Dining Themes Everybody Was Talking About at Synergy
Boring, bland food and tray service are what most people think when you say “senior living dining.” Communities are working to change that stigma.
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Marketing Mon.: Why Software Is So Hard to Learn
On this episode: trends in software support and training, and how different people learn best in this digital space.
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Are We Too Obsessed With Storytelling?
Here’s something the marketing thought leaders never tell you: While storytelling can be powerful, it can also come across as pointless.
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4 Ways to Use Marketing Automation to Increase Move-Ins
We’ll reveal specific ways communities are using automation to attract and convert qualified leads — while saving sales pros time!
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Marketing Mon: Why does pricing transparency scare you?
To post senior living prices or not to post? Here’s how to be confident in your pricing, and the pros and cons of putting it on your website.
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Marketing Mon: What Does “We Integrate” Mean?
Claims like “cage-free” can mean different things. Learn how to vet claims — plus, features to look for — so you can pick platforms you’ll love.
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Three Years Ago …
I am still angry. … Not angry. What’s the word for, “This was wrong, and they’ll never admit it?”
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Marketing Mon: Taking Multifamily OUT of Senior Living [Sometimes]
What works in multifamily marketing can backfire in senior living! It can also work great. Learn what tactics to take and to scrap, LIVE.
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“I’m the Supervisor”
Do your leaders and salespeople listen? Listening costs nothing but a little bit of time. It pays in the form of satisfaction, retention, and move-ins.
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Wellness Wednesday: The Winds of Change — and Clotheslines
It’s nice to feel the sun on your shoulders. To study the storm clouds. It’s nice, sometimes, to feel connected — to something other than the Wi-Fi.
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Marketing Mon: Successful Communities — What’s Their Secret?!!
Get cold, hard marketing data — successes, trends, occupancy. It’s the 2022 year-in-review, from WelcomeHome (a Foresight partner).
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Marketing Mon: When Nobody Uses Your CRM 😫
Learn the best questions to ask regarding CRM’s, when Emily Alexander of WelcomeHome joins Chris Mohrman and Leigh Ann Hubbard LIVE.
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We Don’t Need Young People; We Need People
Expand our thinking on age, and possibilities open up. If we’re not focused on age, we’re more apt to recognize potential in anyone.
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The 10 Most Popular Articles of 2022
There are a lot of topics tackled, did you miss any of the articles? Here are the top articles that the readers read the most!
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Marketing Mon: All I Want for Christmas
All I want for Christmas is… a CRM that makes my life easier. Find out how on this week’s episode of Marketing Mondays with WelcomeHome.
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Get More Leads From Your Blogs/Videos [Digital University 4]
Today we talk about five things to think of when starting — or polishing — your content strategy with Dave Grauel and Leigh Ann Hubbard.
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Marketing Mon.: How’s Your Competition Though …?
Teddy Helfrich, of WelcomeHome, joins Leigh Ann Hubbard to answer the questions WelcomeHome gets most often from senior living marketers.
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Now This Sounds Like a Fun Onboarding
Workforce recruitment and retention was top of mind at this year’s AHCA/NCAL conference. And the people had a spirit of “might as well try it!”
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Marketing Mon: SEO for 2023 — Beyond Keywords [Digital University 3]
Learn how Dreamscape gets senior living communities to the top of Google. You’ll hear cost-effective ways to make your content work for you.
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Scenes From a Conference, Starring Women
True stories from the 2022 AHCA/NCAL conference in Nashville, Tennessee.
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Faces of AHCA/NCAL – 2022 Conference and Expo
At AHCA/NCAL 2022, we set out to do something new: make a who’s-who photo journal of the wonderful people we met! Here are some of the faces of senior living.
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Beware…Sales Ghosts Ahead
Teddy and John of WelcomeHome (a Foresight partner) will reveal their tricks to deal with sales ghosts — and how to keep them at bay in the first place.
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Nashville Understood the Assignment
At places where people truly cared, those teams “understood the assignment,” as the meme goes. More accurately: They understood the mission.
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How It’s Going Out There [Judging by AHCA/NCAL]
After two-and-a-half years of not having all the answers, there was an acceptance that, well we don’t have all the answers — especially workforce issues.
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… And Yet, Mark
Ideally, tech innovations lead to better care, more efficiency, and more middle-market affordability. And yet … we also have to consider other factors.
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Marketing Mon: Website Nightmares [Digital University 2]
Perilous website mistakes ahead! Here’s how to make sure prospects stay on your site — rather than click to a competitor’s in frustration.
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S1 Episode 7 – Sales — How Good Are You Really?
WelcomeHome has answers for regional sales directors. Tune in to learn how to measure your community’s performance — and level up.
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S1 Episode 5 – Best Social Media for Senior Living [Digital University]
Social media marketing doesn’t make a difference in senior living. Well, it does — but only if you know how and WHY to use it.
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How Strive Senior Living Built Occupancy With … Underwear?
If you thought “briefs as a differentiator” sounded strange, how about this: staff retention. Less changes means happier staff and fewer comp issues.
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Crista Senior Living’s Mind-Boggling Marketing Turnaround
They thought they needed digital-marketing support. Turns out they need someone to help them completely refocus.
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Hey C-suite, You Just Don’t Get It
They mean well, but they don’t get it. They say, “It’s gonna be okay.” They don’t get it, and they have no idea how to help.
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A Crazy Cool Way to Make Moving in Residents a Delight
What if, when your residents moved in, on their table were some fresh flowers along with an unassuming gift certificate?
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Top 4 Senior Living Tech Trends for 2022
You’ve definitely seen gerontech products. We write about them; you get ads about them. It can be hard to keep up with what all is out there.
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Being “Busy” Is Not a Badge of Honor. Stop the Madness!
What does it mean to live with soul? Denise Boudreau-Scott knows and wants to share her wisdom to become “unlocked”.
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Do This for Consistent Move-Ins
Occupancy drops. So you flood social media, pour money into Google ads, send out a batch of postcards. You’re doing it all wrong!
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The Most Memorable Branding You Will Ever Find. Honest!
Helping older people document and share their legacies. It helps them remember. We know how profoundly that can open a heart.
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This Is Fall Prevention of the Future (and It’s Already Here)
Clear away everything in sight, install lighting and place call buttons everywhere, but inevitably, a fall will happen. Unless it doesn’t.
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Is This the Craziest Way to Think About Marketing?
You’ve been warned. It just might turn everything you thought you knew about marketing on its head. Prepare for some new perspectives!
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7 Crazy Critical Math Mistakes Senior Living Marketers Make
Welcome to Math for Marketers 101! First up: a word problem! Oh, joy! Don’t worry, most people don’t know how to calculate this stuff.
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This Marketing Sleuth Can Help You Solve Your Marketing Mystery
The Marketing Mysteries Solved podcast stands out as unique and insightful. It’s true-life mystery meets marketing insights meets DIY how-to.
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Do You Want More Referrals? Do This!
Asking for referrals can feel pretty awkward. It doesn’t have to though! Asking for a referral can feel more like offering help.
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The Ultimate Guide to Dominating Your Market on Caring.com
Unlike Google’s constantly changing algorithms, the secrets to standing out on Caring.com aren’t really secret.
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5 Critical Digital Marketing Stats You Need in 2021
People are clamoring for information online. To compete, your community needs to be one of the first and best at capturing attention and trust.
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8 Secret Ways to Overcome Objections
Instead of being laser-focused on objections, focus on need—and dig down deep to find it, to “diagnose” the root need.
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Consumers Have Changed. Have You?
Senior living customers are shopping for communities like they shop for everything else—and it’s not by going straight to your website.
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Solar Power Vs. Generators for Senior Living
Whatever the disaster, there is this near-certainty: Your community’s power will go out. And you won’t have long before things get bad.
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3 Consequential Keys to Converting Internet Leads
What if you could convert more than 20% of your qualified online leads into move-ins? This is how they’re doing it.
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3 Signs Your Marketing Team Is Broken (and How to Fix It)
Lots of projects and tasks, not much direction. Vague clarity on what’s working and what’s not, but no real evidence. Sound familiar?
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These Tech Tools Will Transform Your Marketing
The communities with the most effective marketing aren’t just the ones with the best ideas. They’re the ones with the best tech.
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Should This Be the Standard for Every Memory Care Community?
It started out as a pilot program. Now it’s standard in all their new communities. The benefits to residents and staff explain why.
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A Little Lie Can Cost Big Money – 6 Tips for Ethical Marketing
A little white lie or exaggeration here and there—what does it hurt? For one thing, it could hurt your profits.
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This Survey Data Will Make Your Marketing Sizzle
Some organizations have ‘brandstorms’ where executives get in a room and decide what the brand is. That’s exactly how brand is not built.
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An Ironclad Way to Upgrade Your Lighting for Zero Dollars
You know that some modernizations might improve resident health and give you a marketing boost. But is now the right time to invest?
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The 5 Digital Marketing Strategies to Win Senior Living in 2021
Thank goodness the worst of it is over, right? You’re online. You’ve got some basics figured out. But are you getting the results you want?
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Why All the Buzz About Bipolar Ionization?
You got your surface sanitizing down pat. Then we learned that COVID-19 spreads mainly through the air. Now what?
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The No. 1 Lawsuit Mistake in Senior Living
If you wait until you’re being sued to contact your broker, you could lose thousands of dollars in coverage. Here’s what to do instead.
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4 Things That Make a Healthy Building
Imagine this: As you sanitize, temp check, and social distance, your building has your back—working for you, supporting your efforts, and saving you money.
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With Insurance Premiums Skyrocketing, Here’s How to Get the Best Deal
Claims are up, litigation is up, premiums and deductibles are through the roof. Insider tips for the best rate possible in a seemingly impossible market.
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