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Read MoreAuthor: Sage Age
Sing-alongs with a Twist Bring Residents Greater Engagement and Quality of Life
Listen in and discover how Songs by Heart — a twist on sing-along programs — enhances resident engagement and quality of life. Podcast Producer and Co-Host Pam McDonald interviews Jenny Cook, a board-certified music therapist with the Songs by Heart..
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Six Lessons Learned From Being A Starbucks Barista
One cup, one customer and one team member empowered to make the customer feels completely in control
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Does your Marketing Strategy Need to be Defragmented
Is there optimal alignment between your social media, website, print ads, e-mail outreach, blogs, collateral materials, services and sales pitch?
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Staying Connected Part 2: Mom
If anyone had told us we’d have to work at staying connected with Mom, we would have laughed in disbelief.
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Video: A Great Perspective When Frustrated . . .
Maybe you have seen this video before because it was posted several years ago. I missed it and...
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High Risk – Low Risk Development Strategy – An interview with Tiffany Tomasso
I have great fascination with people and admiration of companies that deliberately choose a path...
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A 29-Year-Old with Terminal Cancer Chooses to End Her Life – Implications for Senior Living
Splashed around the web is the story of 29-year-old Brittany Maynard who recently...
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Bon Jovi and Senior Living
I love to listen to music when I run. I have a playlist that has some newer songs, but by and...
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Starting From Scratch – An Interview with Lori Juneau-Alford, founder of Avanti Senior Living
Lori and I crossed paths since fairly early on in the life of Senior Housing Forum. In fact...
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Are you hiring nice people?
It’s such a simple concept that talent acquisition professionals in long term care sometimes...
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If only I could bottle this and sell it…
My 86-year-old dad, who traveled to Europe last year and spends hours each day on the Internet,...
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Case Study: Resident on Resident Violence . . . what would you do?
A Long Term Care facility in Toronto, Wexford Residence, has been thrust into the media spotlight...
Read MoreTechnology Innovation For Seniors: An Interview with Kari Olson
Front Porch is a Southern California-based not-for-profit organization that provides housing and services to seniors. It serves 3,000 seniors in market rate communities and operates 25 affordable senior communities that...
Read MoreWhat is Going Well?
I am hoping you will help me write this article!
Early this week I attended the Oregon Health Care Association Annual Convention in Portland. My specific task was to represent Vigil Health Solutions at the trade show. It is a really positive convention because there are many Oregon senior housing communities that have and love the Vigil System. They have consistently found that the system both effectively protects their residents and improves their competitive position in the marketplace.
Read MoreYou Can Become Your Hospitals Best Friend – Pt 2
Last week I provided some context as to how Medicare was compelled to implement the new hospital readmission penalties. With this rule change, they have created a great opportunity for skilled nursing facilities and medical model assisted living communities to improve their market position.
Read MoreThe Penalties Are Coming!
According to Kaiser Health News beginning October 2012, more than 2,000 hospitals will see a penalty of up to 1% for excessive re-admissions. Current statistics show that 1 in 5 Medicare residents are readmitted within 30 days of discharge. This is bad for the patients and expensive for all of us.
Read MoreBetter Than a Nursing Home – The Kensington Model
In looking at the senior housing industry as a whole and assisted living more specifically, I see four realities:
Read MoreNetworking to Fill Your Community
If your senior housing community is full and you have a deep waiting list don’t bother reading this!The National Investment Center for Senior Housing (NIC) says the current senior housing occupancy rate is 88.6% this is not...
Read MoreIs There a Problem Here? – (Related to the series, A New Healthcare Paradigm)
On July 16, 2012 Politico published an article titled “Groups to CMS: Slow down”. Some months ago CMS (Centers for Medicare and Medicaid Services) began to allow states to create “pilot” programs where certain individuals...
Read MoreThe New Healthcare Paradigm – What It Might Look Like
You are the executive director of a 100 unit assisted living community. The location and quality of your community are at the upper end of “middle of the pack”. There is too much inventory in the marketplace and you...
Read MoreThe New Healthcare Paradigm – Introduction
When I sat down to write this article ended up writing two opening paragraphs. I honestly couldn’t figure out which one to use, so you get both.Paragraph OneIn the olden days . . . . there were hospitals, skilled nursing...
Read MoreNo Million Dollar Prize, But Something . . . .
According to USA Today on Friday, July 20, Lays Potato Chip company will take advantage of Crowd Sourcing (the idea that “the crowd” can collectively come up with a better idea) to develop their next great potato chip flavor....
Read MoreSenior Housing Forum . . . . Report Card
Senior Housing Forum is a year old. On June 10, 2011 I published the first article at Senior Housing Forum, Senior Housing, Opportunity or a Sows Ear? That first article, that first week was read by maybe 50 people which...
Read MoreA Real Life Success Story
Recently I was in Victoria, BC for meetings at Vigil Health Solutions and we got to telling real life stories about how our dementia care system makes a difference in the lives of residents, communities and staff. Troy...
Read MoreObama Wins Big with Health Care: Does Senior Housing Win, Lose or Draw?
This is part one of a three part series, that will be published today (Friday), then on Monday and Tuesday of next week.First Things First: No matter what the other side says, life will go on! – If you are a...
Read More“Hospitalization increases chances of poor outcomes in Alzheimer’s patients”
“Patients with Alzheimer’s disease face an increased chance of adverse outcomes within one year of being hospitalized . . .”I swiped the headline without apology from this article. . . .Setting The StageLast...
Read MoreAre You Allowing Your Customers to Mislead You?
Virtually every marketing book and many articles will advise you to tap into your customers Zen. They will tell you to figure out what they want, how they want it delivered and what they are willing to pay for it. ...
Read MoreThe 1% Difference . . . Imagine the Impossible!
Today about 10% of the seniors who would benefit from Assisted Living actually live in assisted living communities. The 10% market penetration has not made an appreciable change in the last 10 or 15 years. If that...
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10 Negative Impressions . . . Through the Eyes of a Consumer
Here are my top 10 positive and negative first impressions after touring 15 senior living...
Read MoreTop Ten Tips to Making a Visit to your Community Memorable
This article by Michelle Greiner was first posted in a few LinkedIn Groups. It seemed to really compliment Diane Twohy Masson’s current two part series on The Best and Worst Impressions from a Consumers View of...
Read MoreMediaid/Medi-Cal and Assisted Living
A quick Reminder: My survey on the use of social media by senior housing housing communities is still open and I would appreciate it, if you would participate. Take the survey HERE Miserable useless burden, is...
Read MoreSenior Housing and LinkedIn
Several Months ago I ran a survey on how the Senior Housing Industry. In addition to giving people to in just a few words, describe the benefits they receive from LinkedIn. I have included a sampling of those...
Read MoreWhat White Water Rafting Taught Me About Senior Housing . . .
Last summer I spent the day doing a white water rafting trip down the South Fork of the American River with Wilderness Adventures. It was a serendipitous set of circumstances that made this happen. Most readers are familiar with...
Read MoreIs it Moral/Ethical to Profit From Senior Housing?
Last week I published an article titled “The Perpetual Problem . . .” in which I wrote about how The Stratford assisted living community in Phoenix developed a very creative program that allowed residents who were...
Read MoreContent Marketing – Part 3: What to write about . . . How To Write Well
When people ask me for advice about what to write it ultimately ends up being a a two part question. The first and perhaps the most difficult is “What should I write about?” or “How do you figure out what to write about” or “I...
Read MoreReflections . . . .
Next week with I will continue with the series on Content Marketing (part 1, part 2). This week some randomness . . . . .LOOKING BACK My first post blog post was June 10, just six months ago. The first week just a handful...
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What is Content Marketing? Content Marketing Part 2
This is part 2 in a series on Content MarketingTRADITIONAL MARKETINGTraditional marketing or...
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Why I hope American Airlines Goes Out of Business! – Lessons to be learned!
Lessons to be learned from American Airlines on how NOT TO run a senior housing community!Several...
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An Easy Way to Create an Amazing First Impression
I was at the California Association of Health Facilities (CAHF) annual convention for a couple of...
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How is your Institutional Integrity?
Joe Paterno the revered winning head coach of Penn State is out along with the school president...
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