This Shows How Much to Pay to Get the Staff You Want
Technologies like LivingPath’s (a Foresight partner) are disrupting the vicious cycle of hiring, removing about two-thirds of your wasted efforts.
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Author: Susan Saldibar
Getting Pushback on Care Plan Increases? Try This.
Think about having real-time data on hand that shows that a resident might need assistance. Now you’re way ahead of the curve …
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The Deep Know
Most of us have no clue how our smartphones work. We leave that to the experts. You should too. The folks at OwlHealth&Care have done all the work for you.
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6 Tips to Survive When Things Go Really Wrong
They’re the folks that can capture all that data and use AI to transform it into smart, incremental, actionable steps that lead to major improvements!
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Is Your CFO Stuck in the Weeds?
So why aren’t more senior living operators outsourcing finance and accounting operations? That’s what QX Global Group is out to change.
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Is This the Right Executive Director? 3 Steps to Finding Out — Using HR Data
Operators had to get serious about things like scheduling flexibility and building a better culture. Many also turned to Procare HR to build those muscles!
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Here’s How HR Pros Are Using AI Right Now
When you put AI-powered data together with people power, you can do some lights-out amazing things.
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How Procare HR Is Preventing Frontline Burnout
The result is a daily scorecard that, instead of throwing around a lot of data, arranges it in a way that informs small, daily, incremental actions to take.
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10 HR Tips From the HR Pros
It’s fun to watch Brett and Chris tag team back and forth on what goes into great leadership and great hiring.
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This Length-of-Stay Stat Will Blow Your Mind
If they stay 91 days, the odds they’ll stay another year goes up 83%! John’s advice is to put an active program around those folks.
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It’s a Movement. But Could It Be Our “Moment”?
Social Impact Partners is a global nonprofit group focusing on something that sits at the center of what senior care is (or should be) all about: brain health.
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How an Independent Living Community Caught a Thief in His Tracks
“When a criminal gets into a community, it doesn’t matter how good your safety record has been. Suddenly, you’re in trouble.”
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How to Hire an A Player — When Your Gut Lies to You
I remember the great hires. And I wish I could forget the lousy ones. The great ones were luck. The awful ones …
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5 Ways to Ditch That 1% Conversion for a 16% Conversion
Scott created ConversionFormula out of a need for funnels full of quality prospects. Here are a few takeaways from Scott to think about …
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Community Security and Peace of Mind: How The Arbor Company Keeps Residents Safer
Residents and families choose Arbor for peace of mind, and Accushield plays a crucial role in delivering that peace.
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Paying for 3 Hours of Nothing: Stop the Madness!
CaringOnDemand challenged the old agency home-care model and won. Now you can win too.
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How Bickford Senior Living Saved $4.5 Million
If you’re still battling with paper and spreadsheets or apps that are clunky to run, take a page from Justin’s book, “Look at the ROI. It’s insane!”
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What AI Can Tell You About a Resident’s Hospital Risk
AI can empower the caregiver to proactively care for the resident. That can make a huge difference in the quality of life for that resident.
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Do You Really Need Recruiting Sites? Indeed, You Don’t!
Jen is bursting with creative recruiting strategies. And, the biggest reason to check out their strategies is the simplest reason: They work!
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Ditch Fake AI, and Increase Your NOI
Tod Petty, CMO of Fynn, chatted recently with Abbie Richie on Tech Tuesday about all kinds of things, including AI. And he had plenty to say.
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How Little Notes Add Up to Big Data
As Rob puts it, “Give them a voice, a way to record what’s in their heads.” Maybe instead of being blamed, they become heroes for spotting something.
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To Get the Inside Scoop, You Have to Ask the Right People
If you are serious about getting perspective on what’s happening inside senior living communities, check out this article!
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How Many Batteries Are Needed to Run a CNA (Into the Ground)?
Kathy’s book gets into how those who serve can keep energized. She points out six “batteries” that need to be charged and stay charged by management.
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How to Tell if Your Marketing is Working
If you’re not using lead attribution, you are underperforming. And you can find out how to start using it through the folks at Conversion Logix.
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The Real Reason Your Occupancy Sucks
The bad news is that occupancy is down. But you knew that. The good news is that, thanks to the folks from WelcomeHome, we know why.
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What Missed Acuity Clues Are Costing You
It’s nobody’s fault. Small cues go unnoted. They live only in the heads of your CNAs. What if they were noted? How many issues could you solve more quickly?
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The Empty Bed Problem in Senior Living
Maybe it’s time to stop complaining about costs, start working those Caring.com leads, and start filling those empty beds!
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Sonida Finally Solved the Front Desk Problem
Sonida may be a new user of Accushield, but they’re already getting their money’s worth. Here are eight things they like so far:
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Imagine an EHR That Is Born This Way …
August Health is crushing it in the EHR space. Because, when software is grown organically from inside out, here’s what happens:
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3 Smart Tips to Get Into the Heads of Your Prospect
So, yes, to all the skeptics, automation can be personal. And you’ve just saved your sales team tons of time. Now what? They’ll get better at what they do.
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“Just Read the Instructions.” … No Thanks
Why did it take decades of unread user manuals to figure out that we don’t want to “read the instructions”?! For WelcomeHome, this is a no-brainer.
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Avoidance, Denial, Silence: You Can’t Avoid This Elephant
Here’s an “elephant” you may be avoiding: Your CNAs. And yet they represent your largest employee base. Their needs denied, suggestions met with silence.
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Want to Get Inside Your Prospects’ Heads? Do This!
Being open to new ideas is huge these days! Maybe it’s time to hold your nose and plunge into places you’ve never been before.
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Meet Two Care Heroes Worth Caring (A Lot) About!
Tune in to this KARE-ing Conversations episode, and get ready to be moved. Here are five things CNA Donna and LNA Shelby want you to know.
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Yeah, They Say They’ll Integrate, But Will They?
When a vendor says, “Yes, we can integrate with that,” it’s a good starting point. But it’s far from an endpoint.
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Are You Serious About Saving Residents’ Lives?
Little did Jim McGovern of Christ’s Home know that this visitor management kiosk would end up doing a lot more than correcting a “bad look.”
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Are Your TVs Still Stupid?
Since Caavo keeps enhancing the platform, there is very little you cannot do using it. Here are a few of the benefits Lifespark is getting.
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Is Your Occupancy Good? Or Does It Suck? Find Out Now
Since the pandemic, it’s been harder to get a handle on good numbers — leads, tours, conversions. What’s bad/normal by today’s standards?
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You Rely on This; So Do Your Prospects!
They know exactly what you have to do to get more stars and better reviews and basically dominate your market!
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Stellar SL Doubles Down on Visitor Security
When they installed this across their portfolio they instantly increased visitor/resident security, and upgraded the visitor first impression.
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RIP, Health Care From Hell: Now There’s This
Your team is your most valuable asset. Providing them with a means to get affordable health insurance shouldn’t be a benefit. It should be a given.
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9 Revealing Questions to Uncover Crappy Vendors
You should never have to put up with an application that sucks. … Here, are the questions you should be asking your technology provider before you say “yes.”
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Prospects You Might Not Know You’re Missing
Imagine having more veterans in your senior living communities. I can’t think of better people to boost occupancy, can you?
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Ready or Not, We’re All First Responders
You may think you’re prepared. You may think this won’t happen to you. But odds are you’re not. And it can happen to you.
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CNAs Spill: 5 Things We Really, Really Need
Can you imagine how serving your caregivers in these ways would grow your community? How many other chronic issues would you solve?
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Think Accreditation Isn’t Important? Think Again.
Arrow Senior Living is the Four Sixes (Yellowstone) of senior living. Here’s what propelled them to the top.
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Who Is(n’t) Training Our CNAs?
Maybe it’s time to stop simply talking about how wonderful your CNAs are, how they are the heroes in your community, and do something about it.
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Let Your Caregivers … Give Care
And when THIS TV button can replace a concierge, that’s pretty cool. When a TV button can let more caregivers give care, that’s huge.
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From Lazy Content to Crazy Success in 3 Easy Steps
Still throwing a ton of content out there but never stopping to ask “why” you’re doing it? It doesn’t get any more basic, or smarter, than this.
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7 New Year’s Resolutions to Keep Your CNAs
When someone asks, “What are your New Year’s resolutions?” here’s what smart, savvy, and caring leaders should be saying …
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CRM Magic: Wave the Wand in 2023
These guys spent a full year asking senior living community marketers what they wanted in a CRM. Here’s what you need to be looking for.
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2023 Senior Living Conferences
Conferences are a great way to connect with other industry leaders. Make sure you know when and where each one is happening.
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#1 Reason for Call Bell Rings … Fixed Remotely
Instead of spending time fumbling with remotes, an admin can either fix it remotely. That’s cool and empowering!
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Are You Ready for the Lead Explosion?
The post-holiday lead explosion is coming! And you’re probably not ready. Unless you can say “check” seven times on this list!
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Do You Know How Your Community Stacks Up?
As a former VP of marketing and sales, no worse feeling than leading a team of people into another year of the great unknown. Maybe you can relate. If so …
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The App That Fixed Staffing (Really!)
It’s about once and for all kicking misconceptions so that communities and HEROes can take advantage of this groundbreaking app.
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3 Essentials to Get Out of the ’80s
Hundreds of crappy leads thrown at your sales team mean that you are still stuck in the ’80s … you need to be convinced that there’s a better way.
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The Stupid Mistake Your Competitors Are (Still) Making
Think what a leg up investing in SEO and making it a priority could give you against your competitors. If you start today!
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Finding the Heart and Soul of Caregivers … in Data
What do caregivers want? Listen. Have the guts to make adjustments. These people aren’t commodities. They are your future.
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Results Are In: Winners of Caring Stars Awards
Who made the list? In our industry, that means one thing: The 2023 Caring Stars senior living awards. And they’re out!
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3 Ways to Make Residents Fall in Love With Technology
We’re introducing the people who can literally turn a resident’s TV into a hub of interaction, without all the nonsense of connecting a bunch of cables.
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Here’s an Occupancy Boosting Q&A
How good are you and your team at sales, really? Here are benchmarks to keep an eye on — and key questions to ask.
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5 Strategies to Help You Conquer Social Media
These folks know the value of a solid social presence. They wouldn’t be doing it if they didn’t. And they have a ton of useful tips for you!
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Stop Sweating the Money Talk
How many more people could you serve if you knew you could solve just about any financial challenge prospects had?
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The Residents at New Haven at Little Rock Are Crazy Happy. Here’s Why.
“We’ve been searching for a TV solution for 20 years,” said Shelley Kaiser, COO at SRI. Her search is over. Maybe yours could be as well.
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What We (Still) Don’t Get About Social Media
“Why do you care so much about social media, why you shouldn’t, except maybe you should, but only if you know how to use it.”
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4 Questions Sales Leaders Want Answered
Do you get so stuck inside operations that you lose your faith in your community and your ability to sell?
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I Don’t Need Ted Danson to Tell Me What I Need
This is really about assumptions we make every day about older adults. And that happens in spades in senior living.
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5 Ways You’re Screwing Up Your Digital Marketing
Have you ever gotten a lead from a call out of the blue? You were probably thrilled, right? But inside, you know it didn’t come out of the blue.
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How Is Your Mission Statement Hurting You?
Useless mission statements drive me nuts. Especially in this industry, where we need strong, driving missions that everyone can get behind.
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My Big Question Was This: What’s the Catch?
If you know Steve Moran, you know that he doesn’t shy away from asking tough questions. If you’re not up to snuff, you might sweat a little.
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Check Out This Response to Steve’s Toughest Question
I like doing business with people I like. It makes things easier. But do they have the right answers to the tough questions?
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Could One Lousy Assumption Be Killing Move-ins?
With all the problems in this industry, here’s one you can cross off your list: delayed or lost move-ins due to a prospect’s house that must first be sold.
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It’s Engagement, Stupid!
It’s not just about fun and games on a smartphone or a Zoom session on an iPad. All the places engagement touches has a huge ripple effect.
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The Easy Fix That Saves Lives
By Susan Saldibar Five years or so ago, my husband and I signed up at our church to take a holiday...
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This App Keeps Everyone in the Loop (And It’s Free)
Free forever, pretty amazing! Who has the confidence to make that offer? It is worth finding out by reading this article.
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This One Thing Will Save Your Dining Staff Time
Right now, you just want to solve your staffing nightmare, and get occupancy back up, right? Maybe it’s time to find out how.
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These Guys Can Shave 2+ Months off Your Move-in Process
If we can add another two to three months on the front end of a stay, we help the community be more profitable.
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Turn Your Toughest Families Into Your Biggest Allies
Whether it’s parents worried about their kids or adult kids worried about their parents, they’re family. And they want to be included.
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This Disconnect Is Killing Your Bottom Line! — How To Fix It
To drive sales volume, we’d discount the heck out of our service contracts. The number of sales went up, but at what cost?
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More Tours, More Move-Ins: It Worked for Holiday, Now It Can For You!
They don’t demand that you buy the entire platform upfront. You can dip your toe in with just one solution for starters and build as you go.
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Get These 4 Things Right and Your Residents Will Use Technology
But as valuable as technology is, we often see a lot of fear and anxiety in residents. That’s where the importance of training comes in.
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The Revolt Against Brainless Programming Is On
Are we on the edge of a senior revolt? Maybe we should be. Maybe it would shake us up a bit.
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A Proven Strategy To Increase Move-ins and Grow Occupancy
Too often there are lots of claims and little to back them up. A scenario can separate the products that deliver from those that don’t.
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Is One More Year Too Much to Ask?
There is trouble ahead for physical and occupational therapy assistants (PTAs and OTAs) and for everyone who needs them.
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These Guys Will Get You Faster Move-ins, and Everyone Loves Them
And now they are ready to put their time-tested talents to work, scott-free, for you and your sales team.
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2022 Top Senior Living Conferences
A comprehensive list of the top national and regional senior living conferences in the U.S. Plus strategies to make the most of them.
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How a Jar of Fireflies Can Increase Your Occupancy
Train your sales counselors how to transform the stories they collect into solutions, with your community playing a central role.
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Want Your Employees Back? This Adds Value Really Fast.
Putting the money part aside for now, what about the work environment? This is where operators have some cards to play.
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Don’t Try This at Home
Blocking and tackling, heavy lifting. You’ll break your back trying to do this yourself. 2022 paid search advertising is a different animal.
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Best Senior Living CRM 2022
If you’re still using Excel for everything from sales funnels to financial statements, then you’re getting left behind by your competitors.
Read More![The Best Piece of Technology Never Used [Solved]](https://www.seniorlivingforesight.net/wp-content/uploads/2022/01/144018521_m-627x376.jpg)
The Best Piece of Technology Never Used [Solved]
When was the last time you really got a new implementation right — and I mean really right? . . . I thought so.
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Another Lead Bites the Dust – Unless You Do This
Back in the days, you got handed a stack of leads without a clue who was who and who wanted what. There’s no excuse for that today.
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Hey, C-Suite – Are You Too Old?
I hope you’re not. Attitude, after all, is “everything” as the saying goes. But it has nothing to do with age. And I can prove it.
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If Only You Told Your Story Better
It’s not that hard to change the trajectory of referrals to your community. But there’s a big “IF” attached. You have to do it right.
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One Day University Brings Renowned Lectures to Your Community
What have you done lately to educate and inspire the residents living inside your communities?
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Best Senior Living Podcasts for 2022
Podcasts create easy access to knowledge and entertainment. Here are the best senior living podcasts for 2022.
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You Pay. You Don’t Convert. You Wonder Why. Here Is Why
I feel like I’m describing a pretty dysfunctional marketing/sales department. But maybe I’m also describing yours.
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The Ultimate Solution to the Biggest, Most Annoying Problem
I need to stop you now if you’re thinking you’ve tried these kinds of devices before. This is different.
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The 4 Steps You’ll Pat Yourself on the Back for Taking
The secret formula for getting your listings to rank within the top 3 positions in local search results. Frankly, I’m amazed he’s sharing it.
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Do You Love or Hate Residents Like Ed and Mary?
Who are your “Eds” and “Marys”? Do you even know? Whether you sink or swim depends on what you’re doing to attract (and keep) them!
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An Actress, High Occupancy, Running Toward the Fire, and Getting Loud
Stories like this cry out to be told. Plenty of “aha” moments to go around. If you’re craving higher occupancy, this is for you.
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The 2 Other Pandemics You Need to Confront Now
There are two more scary pandemics ready to sucker-punch your community. What are you doing about them? Here’s what you need to know.
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Do This to Have a Post-COVID Kick-Ass Sales Team
Go beyond the discovery of facts. Learn about feelings and fears to build empathic understanding about families’ current situations.
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You Just Lost a Bunch of Leads: Here’s Why & What to Do About It!
It’s not rocket science. Knowing what prospects are attracted to, what their needs are, and giving them choices is key.
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How to Lose a New Hire in a Week
Imagine how you would feel if you were thrown into a new community, with no tools, no information about residents, no resources
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7 Things About Aggregators (like A Place For Mom) That Will Blow Your Mind!
Material not suitable for those who prefer to remain uncompetitive. For everyone else, here’s what you need to know about the big guys.
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A Prospect is Looking for Personalized Help Every 24 Seconds
525,000 people are looking online for senior care. They’re willing to engage. Here’s how to beat your competitors to get your share of them.
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A Practical Guide for Putting Your Data to Work
There’s a tremendous opportunity to use data to improve the lives of residents, reduce staff workload, and keep residents happier & safer.
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You Need to Be Worried About This Change. Are You?
Telehealth is another “good thing” that came out of the horrors of the pandemic. But we are standing on a telehealth cliff.
Read More![Get Better Talent With Less Hassle [10 Tips]](https://www.seniorlivingforesight.net/wp-content/uploads/2021/08/101198396_m-627x376.jpg)
Get Better Talent With Less Hassle [10 Tips]
The result of months spent re-thinking goals and lifestyles – employees have become more selective about where they work.
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What Do You Think About This Kind of Intergenerational Living?
Is there anyone out there with the creativity, time, and dedication to make something like this work? The answer is YES.
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Is Your Technology Meeting These 3 Critical Resident Needs?
During the pandemic, as residents seized upon technologies, they were sending a message to this industry, loud and clear: Things have changed.
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Do You Want to Pay APFM Less? Here’s How
Lead aggregators are jumping the line then charging you for the privilege. How do you defend your brand and your bottom line?
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Stop Driving Your Web Leads Away
Give visitors meaningful choices, all in one place, without making them paw through a bunch of tabs and landing pages.
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Extraordinary Innovation in Skilled Nursing, Post Pandemic
A revolution is happening in skilled nursing communities. They’ve taken a bolder, more innovative approach. And they’re getting rewarded.
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It’s Free and on Fire at Senior Living Communities
Saltbox TV is a hit with older adults who are pleased to finally find a channel with content tailored to them.
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If You Want to Make Your Sales People So So Happy Do This!
Reach a new level of engagement with prospects who want a personalized approach but also want control over how they interact with you.
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Vitality’s Secret Sales Sauce for Success
What does it take to build a successful sales team? Vitality knows. It is a process they developed and have been fine-tuning for years.
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How to Tell Stories that Delight Prospects
Wouldn’t it be great to hear fewer stories about how terrible occupancy is and a few more about how people have turned it around?
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These Communities Are Using Technology to Rapidly Close the Inquiry-to-Tour Gap
As community restrictions begin to loosen, that gap between initial inquiry and tour is still problematic. This tool is a big differentiator.
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The Remarkable Story of How Ginger Cove Came Out of the Pandemic Stronger Than Ever
In stories about innovation driven by the pandemic, technology has played a central role. This is no more evident than at Ginger Cove.
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Reclaim Heath, Reclaim Confidence, Reclaim Your Community
Physical wellbeing and immune system health are interdependent. Are your residents getting their recommended activity time?
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Are You Really “Different”? Ask Charter Senior Living
The realization of just how important brand differentiation is to building occupancy has never been more acutely felt than it is today.
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Grab What These Folks Already Know . . . And Use It!
You can’t go back to what you were doing back in 2019 when your rooms were full. You need some badass marketing right now.
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These 6 Communities are Rocking Their Technology: Can You Compete?
A new program recognizes communities for “leveraging engagement technology to create outstanding resident experiences”.
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How Wickshire Is Crushing It in the Face of the Pandemic
Be a voice of vision. Outside forces may try to make you change course. Stay true to your mission, vision, and those you serve.
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While You Were Fighting the Virus Your Residents Were Doing This
Residents were doing something pretty amazing during the pandemic. We’re surprised at how rapidly it took hold.
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Will This Tool Revolutionize How Senior Living Tours Are Done?
We are starting to focus on recovery. And part that is directly related to harnessing technology to meet prospects where they are.
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Checking In with Signature HealthCARE: Success or Failure?
Signature Healthcare was hoping to eventually replace their cumbersome and expensive agency model. How’s it going now?
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Health and Wellness: The Power Duo That’s Transforming Communities
As we dig out from a horrific year, you might ask yourselves what you’re digging out to. Hopefully not back to a pre-pandemic, 2019 playbook.
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How to Track the ROI of Your Social Media
The usefulness of social media is proven time and time again . . . If you know how to leverage it and track it properly.
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Break the Loneliness Barrier (Before It’s Too Late!)
There’s an entire population of seniors sitting in isolation, waiting for COVID to end and/or for their vaccinations to kick in.
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How a Staffing Crisis Saved Joey Buckets of $$$$ (and Staffed a New Building)
There is nothing trivial about losing a key employee in this industry. It’s not only emotionally draining, it’s a financial punch to the gut.
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What’s Happening Right Now? The Hard Data
We need more data about consumer behavior as it relates to today’s crazy world, not yesterday’s predictable one.
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Are You Tired of Hearing About “The New Normal”? Here’s What Comes Next
People’s needs and perceptions of safety, connection, and hospitality have changed. It’s time we look ahead, to the “Next Normal”.
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Check Out These Transformed Seniors – A Positive Story
As the masks were peeled off, so were the years, liberating residents to share more of themselves in front of the camera.
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From the Belly of the Beast, HumanGood’s Andrew Smith is Talking
The first of a series of interviews with innovators in senior living. In the middle of the action, exactly where Andrew Smith wants to be.
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Your Facebook Ad Conversions Suck (and Here’s Why)
Do your ads suck? Is your sales team that bad? Probably not. Here are four things to help leverage your Facebook ads.
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New Report Reveals Ugly Truths and Great Opportunities
We shouldn’t need a report to tell us this. The results force us to confront some inconvenient truths about our residents in senior living.
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This Single Simple Change to Your Webinars Will Net More Views (and Conversions)!
Ours is a world transformed by COVID. But, we’re adjusting. In fact, we’re getting pretty good at using technology to engage with prospects.
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Doing it Right: How Maplewood Weathered COVID and Thrived
They had no “playbook” on how to deal with COVID. But what they did have was a culture that prepared Maplewood for the dynamic road ahead.
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If You Don’t Do This, Google Could Do Horrible Things To You!
Every scrap of content you put online can move you up the competitive totem pole. But only if you’ve deployed the right set of SEO tactics.
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Your Residents Survived COVID: Or Did They?
By Susan Saldibar Amid the tremendous loss of lives related to COVID, we crave stories of older...
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How to Set Your Table for a Different (Weird) Holiday Season
This year will be different. All eyes are on senior living communities and with it comes the pressure to perform.
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If You Can’t Send Them Home, Why Not Give Them More Connection?
This is a tough year, and we know it. No amount of merrymaking can replace what your residents and families really want: To be together.
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Flex Staffing Transformed: A (Once Reluctant) User’s Story
Have you ever discovered that something you resisted at first ended up totally transforming the way you work? Who hasn’t right? I know I have.
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What You Don’t Know Will Hurt You!
You may have already resigned yourself to the fact that prospects are just jumpy these days. Get them where they live. Literally.
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The Epic “Food Fight” To Boost Immunity, Cognition, and Wellness
Could food be the medicine that gets us through this pandemic? Understanding the potential power of every ounce of food and beverage you serve.
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Candid, Revealing, and Ultimately Hopeful Revelations From a Biracial Couple
Conversations on Race to highlight the Black experience and explore diversity issues in senior living. Interview with Sunyatta Amen and Jack Sterne.
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Don’t Fall for The Management = Leadership Fallacy (Book Review)
Steve Moran has filled his pages with raw, unfiltered insight that comes from years in senior living, uncovering the “messy truths” of being a leader.
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Your Resident Photos Suck: 5 Tips to Make Them Shine
It can be next to impossible to capture a spontaneous moment in which everyone looks perfect, especially in senior living.
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Families and Prospects Crave This Now More Than Ever!
Communities desperately needed to show all the great stuff they were doing to stay safe. Seven-plus months into the pandemic. Things have changed.
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The Most Important Gift You Can Give to Residents Right Now
These are unprecedented times. And with the holidays approaching, there is a perfect storm brewing and headed our way. How can you keep residents connected?
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This Flexible Staffing Platform Is Catching Fire! Here’s Why
Staffing, in this industry, has been broken for a long time. The concept of “flexible working” presents benefits for workers and employers alike.
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You Need to Bring Them Out of Their Rooms — But How?
With social distancing and safety precautions in place, it makes sense to begin allowing small groups of 3-5 residents to engage in communal activities.
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How to Get 30% More Web Leads: Get Your Visitors “Unstuck”
All the hopping around that prospects are doing means they are leaving your site before you get a chance to help them. And they need your help!
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This Will Help Residents Feel Better, Guaranteed
A wellness program that is so simple, there is no reason (or excuse) not to follow it. Everyone can do it, from residents to staff to family members.
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Avoid These 4 Stock Photo Mistakes at All Costs
A lot of time plowing through a lot of awful images to get to some not-quite-as awful.If I sound jaded, I am. I really hate stock photos.
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3 Critical Actions to Make Black Lives Matter in Your Community
Takeaways from SLF’s Conversation on Race with Ayana King to highlight the Black experience and explore diversity issues in senior living.
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These New Findings Will “Virtually” Help You Sell Better
This virtual tool can help improve the marketing response of communities to better relate and connect with today’s prospective residents.
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37 Ways to Make Your Sales Efforts Ignite!
Want to up your sales game? Here are 37 quotes from senior living marketing experts demonstrating 37 years of wisdom. to get you started.
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A Movement to Get Behind and Get Your Voice Heard!
Who isn’t frustrated by the bad (and unfair) rap senior living communities have gotten because of COVID? Your voice can now be louder and clearer.
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Why Signature Dumped Their Agency Staffing Model
They’re qualified, eager to work, and would love to be part of your on-demand staffing pool. But there’s a problem. You don’t even know they’re out there.
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Same Survey, Then and Now: Eye Opening Responses!
While we know the pandemic has altered our thinking, it’s rare to find a report that tracked responses to the same questions before and after COVID-19 hit.
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The Antidote to Stock Photos Has Arrived!
Are you spending hours combing through hundreds of cringeworthy stock images just to find the one or two that don’t look quite as “stock-y”? Why?
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Your Prospects Want to Come Back! But . . .
This pandemic has robbed us of a sense of certainty. And yet, among all the uncertainty, a survey uncovers some signs of hope that are encouraging.
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Why New Rules of Engagement Demand New Tools
This is a new world with new tools of engagement. It’s time to use those tools to help you embrace new ways of working and connecting.
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Fighting COVID Starts Here
Seven out of ten people are uncomfortable warning a peer to use safety precautions. Why is that?
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The Right Way to Buy Technology
This pandemic has managed to push even some of the most tech-averse operators to start using technology. And they’re sharing their experiences.
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These Hero Stories Will Blow Your Mind
A powerful collection of heroic stories in senior living, some of which jump off the pages with energy and compassion.
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What You Need to Know About Re-Opening
Gaining a fuller understanding of COVID-19, allows you to make wise decisions. This is a changing field, we’re getting new information continually.
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The Perfect Strategy for Coming Back from COVID-19
You’ve been doing everything possible to stay COVID-free. And, now you are expected to begin to open up doors and fill rooms again. Just like that.
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The COVID-19 Tablet Frenzy — Are You a Part of the Movement?
It has become an emotional lifeline for many residents, connecting them to their loved ones from their homes. Right technology. Right time.
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At Last, A CRM You Will Love to Use – Stop the Hate!
Name four things you absolutely hate about your CRM. I know, where to start, right? For all the cool stuff they claim to do, most CRMs just don’t deliver.
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When Two Powerhouses Intercept – OneDay & Sherpa
Not just to go back to business as usual, but to a new normal that is more connected and eager to engage than ever before.
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If You Are Not Here, You Are Losing Leads
Are you where you need to be on social media? Are you consistently sharing messaging and content that engages visitors and builds your brand?
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How to Actually INCREASE Your Leads During COVID
When COVID eventually releases its grip, those communities who have already transitioned to new marketing tactics will come out of the gate much stronger.
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What the Rule of Thirds Means to You
In today’s world, lack of social media savvy can slow down or sideline even the best senior living communities. Here are the details you need to know.
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Yes, You Can Do Therapy During COVID-19: Here’s How
We’re all hungry for good information these days, aren’t we? Here’s a great resource.
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5 COVID-19 Check Points: Are You Doing These?
A great opportunity to demonstrate responsiveness and to educate and engage your online audience.
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Would You Go This Far to Protect Your Residents from COVID-19?
A CEO hits the road to make sure his caregivers and residents were as protected as possible from the deadly virus.
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A Resource for Those Who “Already Know Everything About COVID-19”
A steady stream of useful information and making resources available to those who need them.
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5 Communications “Musts” for Extraordinary Times
Tools right at our fingers to build an authentic conversation.
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Free Web-Based COVID-19 Employee Check-In Tool Now Available
Senior living communities could be using this tool to replace clipboards jammed full of paper questionnaires.
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Don’t Go Dark: Marketing in Scary Times
The question is, how will your community be positioned to fill your rooms when this crisis ends?
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What You Can Learn from the Alexa “Loretta” Ad
The messaging of this ad that made it memorable. It wasn’t just a pull on the heartstrings. It had intelligence.
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What Happens When You Ask Residents About Using Apps?
What can residents tell us about technology? In a word, plenty.
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This Will Help You Say “Yes” More Often
There’s pressure for operators to offer multiple options and choices, which adds a layer of complexity. To compete in this industry, you need to be able to raise your hand and say, “Yes, we can do that”.
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Your Closet Isn’t Big Enough to Hold My Pain!
It’s not about relationships—ah the blasphemy!—there I’ve said it!
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What If You Could Stop Pain Up Front? – This is Fantastic
Since we’ve all experienced pain, this should really hit home for all of us.
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Does This Stuff Drive You Crazy and Make Your Business Harder?
Just when you’re starting to get your arms around staffing shortages and keeping your occupancy up, there are more challenges looming up ahead.
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Can You Believe This Is the Reason Operators Are Not Automating?
Most can see the benefits over the horizon and calculate an ROI. The biggest roadblock is actually an organizational one.
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Your Facebook Post is Now Dead and Buried! What You Can Do About It
The latest ins and outs of social media posting, with a focus on things that everyone can basically understand and put into play quickly.
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Unbelievable: 7 New Deposits from a Single Event – Again and Again and Again
It’s great to witness the results a senior living provider can achieve when they find the guts to try something different.
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Senior Living & Technology: A Love (Hate) Story Q&A
What if you were responsible for teaching 200+ residents how to drive a car for the first time, on top of your daily responsibilities?
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This Is an Alexa “Skill” You Need to Know About
For older adults, especially those with mobility or vision issues, Alexa brings a meaningful improvement in quality of life.
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Why Being on Par with Your Competitors Is a Terrible Idea
It makes a strong case that, as in a game of golf, “on par” doesn’t win the game.
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Do You Really Know Who Your Frontline Is?
Who in your organization is the “go-to” person for a new resident?
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Have You Ever Wondered Why Anyone Would Open a Residential Assisted Living Community?
Three stories you will want to pay attention to. What’s great is that their stories are diverse, and yet there is a common thread running between them.
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Why LinkedIn Should Be a Critical Part of Your 2020 Marketing Strategy!
If you’re a LinkedIn “no show” you’re really missing out. LinkedIn has moved far beyond being a platform for job seekers.
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Your Best Prospect Just Left Your Website. Get Them Back!
You pay a lot of money to get people to your website. Only to have a large percentage of them drop in and leave. Does that bug you?
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25% More Conversions at 15% Less Cost Per Click. Say What?!?
People will make about 20 stops along the way before they make a decision. Why should you care?
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5 Ways to Avoid an Admissions Nightmare
“When we talk with communities about the expectations of new residents and family members, they quickly become aware of the gaps within their own admissions processes,”
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Can This Tool Get More Residents Engaged?
The content itself was pretty cool, too. So much so that, only a week after the webinar, 300 residents had registered for 600 activities.
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Want to Get Paid? Make it Easier!
Why aren’t you doing all this already? Your competitor down the block probably is.
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This One Thing Will Improve Your Family Relationships
Tracking participation, after all, is a requirement. But it’s a hard one to meet if you have to lug around pieces of paper to take notes.
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Sick of AI? Try This Instead!
When I interview someone about a technology platform or app, I find myself asking without even thinking, “Oh, so that’s an AI component?” You be the judge.
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Don’t Create Another #Hashtag Until You Read This!
Hashtags can take on all kinds of meaning and evoke all kinds of emotions these days. But when hashtags are used in a positive way, they can be uniquely transformative.
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10 Undeniable Reasons to Use Video in Your Communities – Free Download
It isn’t a stretch to conclude that all those videos you aren’t making are probably costing you leads.
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Can’t Flush This Down the Toilet!
Wearables in the Trash Cans, Under Beds and Flushed Down the Toilet. What’s Wrong Here?
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Are You Ready for This in 2020?
For those of you finding yourselves scurrying to understand and work within the new PDGM framework, here’s a quick review.
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Price of Admission is One Thing. What About the Cost?
There are plenty of touchpoints along the admissions life cycle that can cost senior living operators serious money; especially if they are still relying on manual admissions processes.
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Beyond Star Reviews: What They’re Really Saying!
What’s your average review rating across the board? Are they getting better? Worse? Do you even know?
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Are You Giving Residents a Half-Baked Holiday?
For those of you who celebrated the Christmas holidays growing up, what stands out in your memory? Why should aging seniors have to leave all that behind when they enter an assisted living community?
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Never Miss a Move-In Goal Again?
Forecasts suffer, making them prime fodder for skepticism, finger pointing, and the uncomfortable reality that, win or lose, you may never really know why. A new predictive goal modeling feature that automatically incorporates all the rich data contained in the CRM.
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Are You Smarter Than These Operators?
Positive signs of a breaking away from traditional sales models and moving beyond basic demographic targeting in marketing efforts.
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When Residents Don’t Pay . . .
In this climate, you need to know more than if residents “can” pay. Willingness to pay is a valuable screening add.
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Bay Village of Sarasota Got an App That Residents Can’t Stop Downloading
When your 102-year old resident pulls out his iPad to access an app, you know you have something special on your hands.
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Is Your Content Making Google Mad?
Google is more powerful than ever. And they may start limiting your online visibility.
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Are Facebook “Likes” Going Away? Should You Care?
Facebook is testing out removing that little counter that shows how many “likes” a post gets. Could the removal of likes be a blessing in disguise?
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Lots of “BIG” Ideas About The “Small” Senior Housing Model
Big Takeaways from the RAL National Convention. Is this going to revolutionize senior living?
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Want Better Occupancy? Get a Farmer!
Are your salespeople hunters or farmers? If you only hire hunters, you might be losing money.
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Have You Ever Thought About Your Ecosystem Like This?
You spend time and money to develop leads. But what happens when they come through your doors?
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Free CRM Licenses: The Madness Behind the Method
When you are successful, we are successful, and you will be a customer for many years to come. It is truly a win/win for everyone.
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How This Data Got More Move-Ins
Communities are increasing leads and conversions with these tactics. They’re not as complicated as you might think.
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Are You Wasting This Powerful Marketing Channel You Already Have?
Digital marketing is great. But are you overlooking something else that can be even more powerful?
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Yes, We Can Create Purposeful, Meaningful Moments of Joy
You’ve got to love this kind of story
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How to Deactivate Your Rebels
Some will go to drastic measures just to prove it
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Even Former MIT and Harvard Professors Can Do This! How About You?
They want to know things now. And on their own terms.
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Why Fix This Now — When You Can Pay More Later!
Are Communities Just Ticking Bombs?
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Missing These Details is Losing Leads!
As data-savvy as I like to think I am, I continue to be impressed with the sheer volume and depth of demographic data
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How the Heck Does This Bring Everyone Together?
Draw in People Like a Magnet. All Ages!
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Are You Doing This to Fill Rooms Faster?
They’re important but they tend to get pushed aside
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The Not-So-Hidden Risk of “Doing Your Own Thing”
Easier to Conform. That’s a Good Thing.
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These Keep Resident Safer, But Are You Using Them?
Innovation and Integration – Needed Now More Than Ever
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Is This the New Sales/Marketing X Factor?
Interact with prospects in a fresh, more meaningful way
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Time to Ignore Wellness . . . Again?
Are you putting your Wellness activities back in the box until next August?
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Jaw Dropping Reality, Courtesy of Pew Research!
Many communities remain shackled to old ways
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You Will Be Amazed at How You Can Use Your Admissions Data to Improve Everything You Do
What could be a goldmine of information sits forever frozen
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4 Powerful Ways to Get Your Socially Isolated Residents Engaged
Check out these numbers
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You are “Here”. But the Market’s “There”. What Now?
This is a dangerous thing to do, and yet it happens all the time
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Are Your Residents Being Led by the Nose?
What kind of first impression do you want to make?
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Flag Up, Flag Down. You’re Kidding, Right?
something that, at first made me chuckle, followed by an internal “Huh?”
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You Won’t Believe What This Q&A Says About Leads
“Old think” is still out there
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Why is Residential Assisted Living Gaining Ground?
That’s what I would want for my mom
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The Magic Formula to Increase Occupancy and Decrease Cost per Acquisition
Return to Direct Mail? Really?
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Sucky First Impressions Cost Real Dollars
Residents don’t remember what you said, but they’ll remember how they felt
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Next Gen Residents Will Not “Go Gentle Into” Your Community
Have you heard of the term “Eldertopia”?
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Before You Shoot a Minute of Video, Do These 3 Things!
Like it or hate it, video is here to stay
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The Critical Process You Don’t Want to Interrupt!
Hopefully, you have a good answer ready
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Are You a Dining Hypocrite?
The upside is potentially huge
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Why e-Signing Software Doesn’t Check All the Boxes
Other solutions have leapfrogged what e-sign software can do.
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The 3 Most Powerful Reasons to Share Pricing on Your Website . . . and 3 Reasons People Don’t
Open up the kimono, show what you have, and what it costs.
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How One Community Turned a Wrong into a Right
You have to be careful who you select to do business with.
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If You Have Anything to Do with Home Health, Listen Up!
Nobody can afford to get blindsided in this market.
Read MoreThis is What Resident Engagement Needs!
Does video really sell?
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5 Ways Resident Engagement Technology Just Got Easier
How times have changed.
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Want to Be More Competitive? Start Here
The upside has never been more “up”.
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This Will Get Residents to Pay Faster with a Smile on Their Face
What residents and families expect.
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Collaboration Breeds Innovation at the Peninsula Regent: An Important Story
Why don’t more technology providers collaborate with senior living communities?
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Residents Have Some Advice: Will You Take It?
The possibilities are endless if you know your residents
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The Secret Social Media Channel You Should Be Using
So what is Pinterest and why are people so crazy about it?
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A Tantalizing Method for Getting Better Leads
Today’s prospects are smarter, so we need to be smarter as well.
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Survivor Mentality: You Can Thrive Under PDPM
Are you ready for PDPM? And, what about your therapy partners?
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Survey Results: Startling Myths About Seniors and Technology
When it comes to seniors and technology, we’re pretty clueless
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10 Ways to Simplify Your Admissions Process
Clear some floor space and get ready to organize!
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I Won’t Wait for Mick Jagger, Why Should I Wait for You? Can You Figure Out the Senior Living Connection?
Is the mobile experience you provide going to keep us on your site or cause us to move on?
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This Could Solve Your Resident Receivable Problem Forever
If I am moving my mom into an assisted living community, the last thing I want is to be told that they don’t accept online payments.
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Is This a Market Disruptor? Or a Market Extender?
A real estate play, a senior housing opportunity, and a revenue stream to leave a legacy . . .
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How You’re Overspending and Underwowing with Your Dining Experience
Lobster and filets will lighten your wallet. But they won’t guarantee a “wow” factor.
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How Not to be a PDPM Casualty
Things are heating up as PDPM (Patient-Driven Payment Model) gets ready to roll out this October. And the clock is ticking. Are you ready?
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Are You Turning These Residents Away?
Could you be saying “yes” more often to blind prospective residents?
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Are Your Communities On Demand or Something Not So Good?
How accessible is your community? I don’t mean “walk through the doors” accessible, but mobile app accessible.
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Do These 5 Things To Make Your Salespeople’s Performance Go Through the Roof
We are systematically dumbing down our sales teams.
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This System Will Make Your Salespeople Better and Increase Move-Ins
There is a new sales program being rolled out by Sage Age Strategies that senior living leadership should know about. It’s called GROW.
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How Many of These Expensive Invoice Mistakes Are You Making?
If you know anything about utility invoices, you know that processing them correctly is anything but simple.
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Why Are Your Residents “Gaming” the System?
Nothing provides a starker contrast to “person-centered” care than a resident having to navigate around a call system. What’s wrong here?
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Turned Off by Re-Targeting? What You Need to Know
The more accurate your IP matching database is, the more accurately you can re-target your most qualified leads.
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The Highest Occupancy Ever . . . Here Is How They Did It!
How fast can an ED transform a struggling senior living community into an engaged, connected community?
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Are You Losing Residents Before They Move In Doing This?
People don’t realize how much time and effort is spent chasing down papers stored in different places and navigating around missing documents.
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These Things Will Disrupt Your Sales . . . In the Best Way!
Two new products which are re-shaping the way we approach marketing and sales!
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Forget Experts: This Works Better!
After the initial announcement by CMS of the Patient Driven Payment Model came a flurry of questions, concerns, and overall jockeying for position among skilled nursing care providers.
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How Springpoint Rocks Its Resident Engagement Technology
This is the whole paradigm shift with senior living. We have to think way further out from the box than we ever had to before in order to survive.
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Your Prospective Residents Take it Seriously: Do You?
Do you check out reviews before you buy online? I know I do!
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Could This Really Spread “Joy”?
What does a 3-minute response time have to do with joy? More than you might think.
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Your Next Event Won’t Go Well: Here’s Why
The planning process for events is often a broken one. The result is a mediocre event; one that is also far more expensive than it needs to be.
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How to Increase Resident Engagement? This Community Has the Key
There is no stronger stamp of approval than when a client, who was using your application in one community, leaves and brings your application over to their new community.
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If Only Everyone Thought This Way
In an industry that does its share of hand-wringing over the future, it’s nice to see an organization embracing innovation and really stoked about what the future holds.
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4 Tried and True Reasons to Double Down on Direct Mail
Some communities are taking a fresh look at direct mail and, in some cases, re-allocating portions of their marketing budgets back into mail campaigns. Are you one of them?
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Are You Working on the Right Problem or the Wrong Problem?
Problems often have “root causes,” which can be tricky to identify. Nowhere is this more evident than in senior care.
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This Is Why Your CRM Users Won’t Use It the Way You Want Them To!
I spoke recently to Lynn Madderra, VP of Operations for Continuum CRM, about the ongoing problem of user adoption.
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Civitas Just Wished They Had Done This a Long Time Ago
If you are going to give up your spreadsheet habit, it had better be for something that checks all the necessary boxes.
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Is the Future of Senior Living a “Woman” Thing?
Just like that, Women’s History Month is almost over. Come and gone. Did you even know about it?
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The Very Lowest Cost Way to Get New Residents
GoDirect Marketing — a tightly integrated infrastructure geared towards leveraging “search” in ways that help build a brand in front of a targeted audience.
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Why Those Who Don’t “Get” Google Are Getting Trampled by Those Who Do
The more we learn about consumer behavior on the internet, the more we realize that the journey a prospect takes is not something you can cookie cut.
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Doing This Will Increase Your Resident Family Engagement by 75%
Having integrated calendar access is critical, given the expectations of residents, families, and staff for on-demand instant access to everything.
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It Is Amazing How Communities Drive Their Residents Batty Like This!
“Unnecessary noise is the most cruel absence of care that can be inflicted on sick or well” — Florence Nightingale, 1859
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Doing This Will Give You Extraordinary Turnout for Your Marketing Event
The power of using social media for event promotion is limitless and yet it’s shocking how relatively little effort senior living community marketers put into it.
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You Will Not Believe This Sweet Way to Save Money in Your Community
The folks at RealPage know the high price senior living communities pay by not taking the time to manage their utility bills.
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It’s a Value-Based World: But Are You Ready?
At the last NIC Conference, Steve Moran sat down with Ed Scott, MatrixCare’s Executive VP and Chief Revenue Officer, for a Conversations interview.
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Is This Utopia for Senior Living?
Steve recently caught up with Ryan Fredericks at the last Environments for Aging conference in Savannah, Georgia.
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Paid Referral Sources Are Set to Take More of Your Money . . . Again!
How is your new year shaping up so far? Hopefully, you put more money in the budget for aggregators in 2019.
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What Should I Do with This Video?
Steve Moran recently sat down with Zontee Hou, founder of Media Volery, for a Conversations video.
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95% Occupancy & A Waitlist of 300: The Perks of Innovative Thinking!
Why aren’t more communities adopting this kind of model?
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Want Better Information? Share Your Own!
Want to know how your community stacks up against your competitors? Stupid question, right?
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What If Your Sales Team Could Close a Sale Without Ever Doing a Tour?
What if you could take a “virtual walk” through a community and see a high resolution, 360-degree view of every apartment and common area?
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Will They Start Regulating This?
What will happen as regulators “catch up” with all this technology? And, more importantly, will your community be ready to meet those regulations?
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State of Senior Living Industry Report 2019 — What Do You Think?
I recently spoke with Celena Canode, Marketing Campaign Manager for G5, about their State of the Industry Report.
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Why Are You Giving That Lead to Your Sales Team? Maybe You Shouldn’t!
When do your marketers hand over leads to sales? As they come in? Or only after a prospective resident “raises a hand” and is ready to engage?
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How “Well” Is Your Community? Here’s A List You Need!
I recently spoke with Kathryn Abrahamson, Director of Communications for Aegis Therapies, about their EnerG wellness program.
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Why This Operator Has 96% Occupancy
What makes this community so successful?
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Are You an Amazon Hypocrite?
Can you imagine if, to order a book from Amazon, you had to download an order form, write a check, snail mail your order, and sit and wait for the book to arrive?
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Who Will Get Those New Leads? You or Your Competitor?
I sat down recently with Valerie Whitman, VP of Senior Living for LeadingResponse to do a Q&A on lead generation challenges this year.
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Here’s the Marketing Cheat Sheet Every Community Needs
What you don’t know about social media can hurt you. And there is a lot that most of us don’t know!
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A Caregiver Tells The Big Boss Off – And She Was Right!
When was the last time one of your caregiving staff pushed back against something you said?
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The “Blueprint” for the Future: A Little Schizophrenic?
Steve first met Jacob Ghel, Founding Partner and Senior Managing Director for Blueprint Advisory Services, at a “terrible conference, maybe the worst he has ever attended” (Steve’s words).
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Want a Better 2019? Stage a “Takeover”!
Establish your goals, specify your implementation plans, and identify the baseline engagement metrics you will use to gauge and compare end results.
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The Diversity Challenge: Here’s Someone Taking it On!
Recognize staff diversity, create an environment of inclusiveness, and get to full participation.
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Can You Really Do That with A Lead?
Ask your sales and marketing folks if they are measuring these metrics . . .
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Lead Generation Outlook for 2019 – Part 1
As we head into a new year, what old habits should communities leave behind? What new ones should they cultivate?
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You Better Care About What Happened at CES 2019
What Does CES 2019 Mean for Senior Living?
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Steve Moran Loved Everything About This Community, Except . . .
Is there a rating for “sucked”?
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This Community’s Program is a Home Run!
This program gave 92-year-old Bud Woodbury the ride of his dreams.
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100% Occupancy for 100+ Days: How’s That for a Goal?
It isn’t easy to get to 100% occupancy. So it’s cool to hear about communities that do. Cooler yet is when they can stay at 100% for over 100 days!
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Think You’re Connecting? You’re Not!
The key to success in 2019? Connect and communicate!
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Why You Need to Shrink Your Menu
Less really IS more!
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Can Someone with Alzheimer’s Learn Something New?
Is it possible, by creating an environment of new learning experiences, to increase the functional size of the brain of someone with Alzheimer’s?
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How 20 Minutes Saved Months of Work
“You just saved me months of work.” How often do you hear that? For most organizations, not often enough.
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You Need a New Website in 2019: Here’s Why
How important is increasing qualified leads to your 2019 plan?
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Wow, This Isn’t as Cheap as You Thought!
It’s the most precious asset we have . . . and arguably the most important gift that the senior living community has to give its residents.
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These New Standards Could Mean Life or Death
Will you meet the new IDDSI standards?
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Why Search Engines Hate Your Property Photos
Are your property photos being seen? Maybe not!
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Are You Using This to Drive Move-Ins?
Who are you counting on to make the best lead generation decisions for your community?
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How Far Should Wearables Go?
What do you think about wearables? What is your community doing to keep your residents safe?
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This Powerful Combination WILL Get You Better Leads!
If you are putting the finishing touches on your marketing plans for 2019, you might want to consider your IP Matching options.
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A Nasty Equation You Need to Solve
What does the road to failure look like for a new food services person at a senior living community?
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Have Low Leads-to-Leases Conversion Rates? Here’s Why
What I really find disturbing, given the sophistication of today’s marketing tools, is the poor leads-to-leases track record this industry continues to have.
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Twilight Zone? No, It’s Much Better!
Innovation, creativity, and a willingness to think outside the box could be what’s needed by community operators to survive and thrive in this volatile industry.
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These Are the 6 Trends You Need to Watch!
With 40 years of experience in the industry, Tom Levi shares some of the trends he’s seeing take shape in senior housing.
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This Is the App Residents “Really Wanted”
From a “call system” to a “communications app” . . . this is what residents REALLY want!
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What the Heck is Senior Housing Forum Doing Writing about McKnights?
Sunrise Senior Living was recently awarded Excellence in Technology by McKnight’s . . . and here is part of the reason why they won that distinction.
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Do Your Existing Leads Convert To Sales Like This?
Why do we have such an obsession with quantity over quality?
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Your Most Important Amenity is a Liability
There’s a lot of “talking the talk” going on as far as the dining experience goes in senior living, but not a lot of “walking the walk”.
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A Senior Living Time Machine: Making Residents Younger
3 things senior living operators need to be doing in terms of nutrition and health to make their communities healthier.
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Alzheimer’s “Search for Meaning”: Here’s Who Gets It Right
It’s about finding a sense of purpose and meaning in everything you do.
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This Absolutely Should be Standard Across Communities
The benefits of standardization could be a matter of life and death . . . literally.
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Here’s How the Other Guys are Recruiting . . . and It Works!
Digital marketing is such a natural fit for recruiting new talent . . . are you utilizing it?
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This Could Be the Most Innovative Way to Solve the Opioid Problem in Senior Living
Physical therapy instead of opioids? Can it work?
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Why You Should Do This Before Christmas
Was purchasing a new CRM on your shopping list for 2018? It should be!
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Live and Die by Excel? Here’s the “Die” Part
Excel simply doesn’t cut it for Senior Living.
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What You Don’t Know WILL Hurt You: Q&A on Digital Marketing
In today’s world, digital marketing is the cornerstone of effective marketing. It’s important to get it right!
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Is This a Legal Nightmare Ready to Happen?
Ask yourself these questions: “Are your move-in documents legally defensible?” And, “Would they stand up to an audit?”
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These Stats are Compelling: What Will You Do About Them?
G5 has released a comprehensive new report that provides a lot of marketing and SEO data and insights covering the top ten senior housing markets.
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Struggling Occupancy? Maybe It’s Not Sales’ Fault
Maybe it’s not your sales counselor’s fault. Maybe it’s your CRM’s fault.
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Can This Really Help Heal Your Residents?
Next to laughter, this may be the best medicine!
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September 22nd Should Be A Very Big Deal!
National Falls Prevention Awareness Day: Ready for Some Questions?
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You Better Watch Out When Your Residents Quit Calling for Help
There may be something wrong with your call system and you don’t even know it!
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This Will Be Law Before You Know It: Get Ready!
The Final Rule for PDPM was issued on July 31st. And it is scheduled to become effective October 2019.
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This Will Come Back to Bite You: An Expert Tells Us Why
Nobody thinks it will happen to them . . . until it does.
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How to Keep the Closing Paperwork from Killing the Sales Process
If ever there was a process crying out for automation, admissions have to be it.
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Given Up on Dining Excellence? Try This!
You don’t have to become a food expert. Here are three keys to success.
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If You Want BETTER Than 90% Occupancy, Try Plan B
Maybe it’s time to get a “Plan B” sales budget together for 2019!
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These Numbers are Driving Your Success…or Failure
The best KPIs are driven from the top down.
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Three Critical Things Execs Must Know About Search
How do people know that your community exists?
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One Year Later and Thriving: What Did This Operator Do?
How one community in 1 year saved thousands and became a competitor!
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You Can and Should Use Medicare Advantage to Control Your Destiny
Are you considering getting approved as a Medicare Advantage plan provider?
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Should We Expect Call Times Better Than 6 Minutes?
Incentives to lower response time are not a bad idea.
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Why is This Community at 100% Occupancy with a Waitlist?
Could this be the key to what senior care needs to stay vital and relevant?
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Are You Unbalanced? It Could Be Hurting Sales
All leads are not created equal. Don’t treat them that way.
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The Change That Saved $3,000 Per Month — At Least!
Who wouldn’t love to regain $3,000 of lost revenue each month?
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The Path to More Referrals Just Got Shorter
Skilled nursing facilities are leaving a huge opportunity on the table.
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Are You Overpaying for Digital Ads?
Don’t let false assumptions and fear of the unknown keep you from digital advertising.
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3 Ways to Build a Dynamite Dining Services Team
Get a better grip on the tight labor market!
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Here is What Your Investors Really Want to Know
Would you give your investor a window into your KPIs and performance? Maybe you should.
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8 Strategic Goals and the Numbers That Feed Them
CEOs: Are you watching these KPIs?
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‘Hell’s Kitchen’ in Your Dining Room? Hell No!
Would you want Gordon Ramsay of TV’s Hell’s Kitchen running your dining room?
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What One Grad Student Discovered About Emergency Call Systems
Can call alert activity data identify a resident’s care level?
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Here’s a Free Program You Don’t Want to Miss!
Is your community participating in WALK! this year?
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Do You Have An Old Building Crisis? Check This Out!
Should you renovate or evacuate?
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You Need to Know What PruittHealth Is Doing
Will you be a “Have” or a “Have Not”?
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Don’t Cut This Until You Do Your ROI!
You could be getting an average 15:1 ROI!
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Coming Soon: PDPM — Are You Ready?
There’s a new acronym coming soon . . . PDPM for Patient Driven Payment Model.
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The New Community Checklist: Are You Doing This?
You would be surprised how many communities miss these important steps!
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Will These Guys Put Call Centers Out of Business?
Stop confusing the old stereotype “call center” with today’s “contact center.”
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A Former ED Spills on Why He Joined This Company
How does someone go from being an Engineer to an Executive Director?
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Don’t Waste Precious Dollars Here!
Outsourcing and insourcing. Where are your precious dollars best spent?
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Why 40% of Your Communities May Be at Risk
You may think you have this figured out. You don’t.
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Sitting and Waiting to Ruin Your Community
Never let a negative review go unanswered.
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Is This Your New Differentiator to Increase Occupancy?
What are the two things most of us fear losing if we move into an assisted living community?
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Could This Shorten the Distance to Your Move-In?
One of the hardest things in sales has always been knowing when the prospect is ready to move to the next step.
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This Will Boost Your Occupancy Numbers in Less Than 45 Days
If you went to Argentum, did you happen to catch Valerie Whitman’s session?
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We Are Spoiled. What Will You Do About It?
Your prospective residents are only getting more spoiled. Not less.
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The “Check Box” That is Hurting Your Business
As we advance our knowledge of the inner workings of the internet, better ways of generating leads organically have emerged.
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Are You “Selling Out” the Heart and Soul of Your Community?
Why is there still this big gap between the great food we grew up with (and continue to crave) and the stuff residents are being served in senior living communities?
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What To Do About Facebook Now
Some good may come out of the debacle as Facebook doubles down on its efforts to improve security and make it easier for users to keep their information private.
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Don’t Love or Hate AI: Do This Instead
AI is starting to pop up everywhere . . . with plenty of potential for use in senior living communities.
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Don’t be a DRIP; You’re Better Than This!
Are you afraid of what data might tell you about your community?
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Follow These Numbers, Not Everyone Else!
The folks at RealPage shared some pretty amazing statistics, along with what successful communities are doing about them.
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Why Are CCRCs Helping Assisted Living with Lead Generation?
CCRCs have discovered something about lead generation that assisted living communities can take advantage of.
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Are You About to Get Blindsided by BCPI-Advanced?
All providers using a single EMR? Really?
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Only 5% Think This Is Important: That’s a Problem
Post-sales support has to have a goal: Ensure customers can stand on their own feet!
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The Checklist Every Community Needs
Brand is worth your time and energy to cultivate. Without it, you’re just like everybody else.
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You Will Not Believe What Resident Photos and Videos Are Proven to Have the Highest Impact
Instead of hiding residents with disabilities, bring them out from the shadows and celebrate their stories and lives!
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What Your Residents Really Think About Technology
Somebody finally figured out the right way to engage older adults in technology. And I think it’s pretty cool.
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This Company Has Disrupted Senior Transportation as We Know It
Have you ever thought about how you want to get around after you can no longer drive yourself?
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How Culture Built A New Breed of Technology
Partnering and using each other’s talents makes for better technology and a stronger industry that is more attuned to the needs of its seniors.
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A Shorter Sales Cycle for CCRCs with More Deposits?
Resist using the old real estate sales model . . . and your reward just might be more deposits.
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Why You Should Care About RCS-1 . . . Whatever That Is
So what is RCS-1 and why is it causing such uncertainty for therapy and post-acute care providers?
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Could This Be Your Most Potent Lead Generator?
The growing importance of blogging and why senior living communities need to take it more seriously.
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You Tell Them “How”, But Do They Know “Why”?
You should begin your search for a CRM by involving users in the process of selecting, as well as implementing the system.
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Want More Leads This Year? Use Their Micro-Moments
When was the last time you checked out your own website using a desktop computer, tablet, and smartphone?
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Any Easy Way to Save Money and Reduce Staff Burden — Are You Doing This?
Given all the obvious benefits, why is it so hard to get people on board?
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Is This the Key to Faster Move-Ins and Higher Occupancy Rates?
The ability to maximize time spent and minimize time wasted is key to survival in an industry that grows more competitive every year.
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Don’t Cut Your Food Budget Until You Do This!
Before you put your food on the chopping block in order to squeeze in under budget, step back and take a deeper dive into three critical areas.
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If This Works for Glasses, Think What It Could do for Senior Living!
Senior living communities could learn a thing or two from Darin Lancaster with Thin Optics!
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Seven Lines to Describe Your Dad’s Legacy?
It’s on every family’s “To Do” list, but never gets done . . . until now.
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Before You Waste One More Minute on Qualifying . . .
Nothing, in senior living sales, beats a financially qualified resident prospect.
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You Say Your Community is Person-Centered, But What About This?
Person-centered care and the importance of treating residents as vital individuals, with more life yet to live, is revolutionizing the industry.
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10 Most Read Articles by Senior Living Leaders Across the Nation
Sage Age Strategies recently published a list of their most highly read articles and blogs for the last twelve months.
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This Stubborn Habit Is More Dangerous Than You Think
Up to 90% of senior living communities still rely pretty much on paper for most of their processes. Seriously?
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Did You Know This Existed? What A Hoot!
Using Laughter Wellness programs, including Laughter Yoga, can get residents to move, relax and improve their health and spirits!
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What Is Credentialing and Why Does It Save Money?
Can vendor credentialing save your community money? Yes, it can, and in ways, you might not realize.
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An Insider’s Look at CRMs — Do You Agree?
Nothing beats the value of insight that comes from folks who have actually worked inside a senior living community.
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Are Your Performance Scores Worth Celebrating?
Whether it’s stars on Yelp or Net Promoter Scores, satisfaction numbers matter.
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An Expert Talks PR: How to Get More Free Coverage
Too often businesses look at public relations selfishly from the perspective of “free promotion” and wanting to get something from it.
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You Might Be Looking at Recruitment All Wrong
Communities most likely to corral the best talent are those who treat employee recruitment like prospecting for new clients.
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We’re Sick of Slick Videos: Do This Instead!
How your web team optimizes your SEO to keep pace with Google and other search engines will impact the reach of your videos.
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How to Have the It’s-Time-for-Memory-Care Talk with Families
How to create more accurate methods of assessing the cognitive capabilities of residents and help their families have “The Talk.”
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Honest! Your Resident Doesn’t Care That It’s Not Your Fault — And This Should Scare You
There is a major misconception senior living community operators have about vendor credentialing proper insurance coverage.
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2 Experts Reveal Secrets for Great Events
Do you want leads that result in move-ins but cost about one-third of what you’ll pay a referral company?
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Make Them Stay: 3 Ways to Keep Residents from Leaving
Three key benefits of data and technology that could positively impact your residents in the new year.
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Your Waste Bin is Full of Money, Do Not Empty!
Studies show that 9 out of 10 cooks throw out perfectly good food.
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What This One Guy Is Doing Could Revolutionize How We View Our Front Line Team Members
Who is Bunker Roy and why were Steve Moran and Joe Cuticelli so excited about his presentation at the Sodexo Quality of Life Conference?
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How PR Can Be Your Monster Tool for Success
Public relations might be seen in a negative light by some, but that’s mainly because so many are unclear about how good public relations practitioners work.
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Big Web and Mobile Changes for 2018: Will They Kill You or Will You Kill It?
70% of digital time is now spent on mobile and that number is only expected to increase!
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Want Higher Occupancy in 2018? Two Experts Tell You How
Do you know what your competitors are doing to up their occupancy rates? We do.
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Do These Numbers Scare You as Much as They Do Me?
Focus on these three areas and you’ll be able to capture more leads while staying within budget!
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A Crazy Simple Idea To Leverage Your Team
Instead of taking drastic actions to deal with the impending nursing shortage, why not work to amplify the efforts of those employees you already have?
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5 Capabilities Smart Operators Are Using Data to Unleash in 2018
What can senior living communities accomplish with a deeper, more nimble set of strategic data in the upcoming year?
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When Senior Living Leaders Give . . .
How can you better provide avenues for giving in your community?
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Why Aren’t There More Conferences Like This?
Last month, Steve Moran was invited to attend Sodexo’s Quality of Life Conference in London.
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How to Catch Resident-to-Resident Aggression Before It’s Too Late
Resident abuse has already spelled disaster for hundreds of nursing homes and assisted living communities. Who will be next?
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The 5 Acute Care Questions You Can’t Answer . . . Yet!
Post-acute care providers need to get even smarter about how they compete.
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Hallmark Sold More With This, Can You?
It is absolutely critical to the success of your community to get this right.
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Will Your Post-Holiday Search Spike, Sizzle or Fizzle?
Were you happy with your post-holiday lead conversion last year? If the answer is “no,” what are you doing differently this year?
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These Communities Will Get All the Leads in 2018
Do you know what senior living communities are doing right and wrong when it comes to lead generation?
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What Is Your Best Revenue Model for 2018
The next ten years will put a full-court press on traditional care and revenue recognition models due to several factors . . . do you know what they are?
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Boom or Bust? How You Use This Technology Will Decide
Five “must have” technologies needed to make the most of the ensuing boom of boomers coming into the senior landscape.
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4 Ways to Blindside the Competition
This holiday season, impress your residents and “Wow!” your visitors!
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Why Is Everyone Looking at These Reports?
Those who are not using the full range of call system reporting options to improve quality of care and compete more effectively, run the risk of being sidelined by others who are.
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Surprising Results of Sensory Study
Sodexo collaborated with University of Ottawa’s Life Research Institute to study the effect of sensory loss on quality of life.
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Getting the Move-In: How to be Top of Their List
Consider this . . . everyone who tours your community will also tour 3-5 others.
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Why 45% of Consumers Quickly “Unfollow” You
Many senior living communities continue to gravitate towards this self-sabotaging behavior. Are you one of them?
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How Your Competitors are Getting More Tours
Are you letting prospects slip through your fingers?
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A Successful CEO Shares His 6 Qualities of Great Leaders
What goes into making great leaders and how are they impacting their communities?
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How Not to Get Your Budget “Axed”
Take a few minutes to consider our list of tips to help you arrive at a workable marketing budget for 2018.
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What Happens to 50% of Organizations That Lose Their Data
Do you know how to mitigate the risk of potential data loss and data theft?
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Autumn Hazards Your Community Can Avoid: 5 Tips
How communities can safeguard their residents as seasonal changes present new health and safety challenges.
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Reduce Your Second Greatest Operating Expense
It’s the second largest expense in your operating budget: your real estate assets.
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If You Buy Nothing Else, Invest in This
Do nothing long enough and you won’t even have a budget to worry about.
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How to Avoid a Complete Waste of Money!
Do not “GO LIVE” until you’ve read this . . . or you may just end up dead in your tracks.
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The 6 Things Communities Do That Win Leads
Win more leads. Win more tours. Win more move-ins.
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So What Happens When This Happens?
“What’s your emergency plan in the event of a . . . (fill in the blank: hurricane, tornado, flood, earthquake)?”
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Residents Stay Longer if You Have This in Place
Communities need to get out of the mindset that ‘we’re fine, this generation doesn’t use tech’.
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This Is Terrifying Your Residents, Can’t You Tell?
Why can’t staff recognize fear? Because it may not look like fear.
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They’re Getting 94% Occupancy? But Here’s the Truth
The last NIC report tracked assisted living communities at an average of 86.5% occupancy . . . yet we know the secret sauce to make that average 94%!
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The Mind-Boggling Future of Remote Engagement
“Remote engagement” is a popularized term for interacting with people and processes remotely — be it from the comfort of your own home or senior living community apartment.
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High Upside Here for Communities Who Do It Right
Ancillary services are a topic of considerable interest these days, so I caught up with Phil Fogg, Jr., President & CEO of Marquis Companies, to ask if he could share some of his wisdom with those communities interested in developing their own ancillary service capability.
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Think This Won’t Happen? An Expert Tells You Why It Will
Why are communities still taking chances?
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A Potential Disaster . . . Not What You Think
There is a potential disaster hiding in senior living communities and it’s not about falls or lawsuits.
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Want All the Dirt on Your Competitors: Here It Is and It’s Free
When was the last time you really took a deep dive into what you’re doing right, wrong, and what the other guys out there are doing?
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Stop Waking Me Up! I’m Sleeping, Damn It!
Do senior living communities need to do a better job of balancing safety with privacy?
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The Thorny Path to a Move-In: Are You There?
Do you know the three major stages from which you can determine the best way to approach your prospects?
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Better Outcomes, Less Re-Admits: Is It Really This Easy?
What happened to rehab?
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Why 93 Out of 100 People Won’t Talk to Us
Why are we smothering innovation instead of giving it room to grow?
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Get Ready: This Is the Technology Model that Consumers Now Expect
Seniors are getting comfortable with technology. And they are becoming more connected than many senior living community operators want to believe.
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How to Get 5-8 Times Greater Return on Your Marketing Spend
The most critical component of marketing is the journey a customer takes online prior to making a decision.
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Why Wouldn’t Communities Do This?
I just signed up for something that I’m kind of stoked about. It’s Aegis Therapies WALK! program, to celebrate Active Aging Week.
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How Data-Backed Design is Getting Communities Leads
Have you ever climbed one of those staircases with each step painted to form a spectrum of colors?
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The Perfect Storm Is Coming: A Unique Approach to Survive It
Gustavo Sapiurka talks about what he calls “the perfect storm” for affordable senior living and assisted care.
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The New Move-Ins Conundrum: I’ll Try This Again and Hope
Definition of Hope-ium: Try this and hope. Buy more leads and hope. Ignore the data and hope. Ignore what consumers need and hope.
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Spend One Marketing Dollar, Get $44.25 in Return
Get a $44.25 return on one dollar? Only if you keep it clean.
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Wait, You’re Still Using Pagers? Maybe Not Okay.
Communities that have invested in WiFi and innovative technologies are using this as a selling point, not only to residents and their families but also to attract talent.
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71% of Residents Selected Their Community Based on This
Today’s wellness programs are playing a strategic role in senior living.
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Is the Next Growth Market Sitting Under Our Noses?
What’s great about the challenges looming ahead for senior housing are the creative solutions taking shape to help meet them.
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Want More Event Conversions? Here’s How
What’s great about events is that they give you something you just can’t get with other forms of lead generation: a room full of highly targeted prospects.
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Once You’ve Got Them, How to Hang on to Them
We have some pointers for anyone who wants to hire caring individuals for their community . . .
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87% of “Very Satisfied” Residents Will Recommend You: How to Get There
A new survey, produced by ProMatura, found that 87% of “very satisfied” residents will recommend your community to their friends and family.
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Could This Be The Key To Get from 80% To 90% Occupancy?
“There are lots of changes happening that can lead to great opportunities for those operators ready to seize them!”
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This Is Where “Safety” Is Going. Are You Ready?
Boomers are leading the charge to make alert and sensor technology more dignified. It’s about time.
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Here’s the Key to Ending the Nurse Revolving Door
Could one way to retain your skilled nurses be to lower the number of acute need residents?
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Don’t Lose Your Web Leads to FRED
Depending on how confident you are in your own website content, FRED can either be your best friend or your worst nightmare.
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The Secret to Finding Team Members with Hospitality Hearts
“For about the same wage, would you rather work behind the counter in a store or fast food restaurant or work in a senior living home, helping seniors live a better life?”
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How One Community Achieved a 30% Increase in Occupancy with This Simple Adjustment
Reducing the size of your sales database will lead to a higher occupancy. Really? That sounds like a great way to instill some panic…
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Wake Up Call: Are We Really 10 Years Behind On This?
Shelly Yager recently said senior living communities are about ten years behind other housing industries (student, multi-tenant) when it comes to using technology. Do you agree?
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Can You Guess What CCRCs, Assisted Living and Independent Living Communities Have in Common?
Do you know the 3 key components to building a consistent pipeline of qualified prospects?
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The 4 Key Indicators That Will Define Your Sales Success
Have you ever had someone ask you, “What does success look like for your organization?”
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Is It Actually Possible to Win the SEO Game? Yes, No, Maybe?
Search engine optimization changes. Constantly. And often dramatically. So, yesterday’s framework may already be outdated.
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The Top Conversion Rate is Coming from Here
For those who say sales “is a numbers game”, here are some numbers for you!
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Can You REALLY Justify Your Stranglehold on New Technology?
What if the solutions put forth through the technology just need to 1) come together more cohesively, and 2) get better at proving their value?
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Building a Rock Star Team? First Get One of These on Your Side
Most of us would agree that it’s possible to achieve more with a partner than by going it alone. But “partner” is a loaded word.
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The Two Deadly Assumptions That Cause Prospects to Walk Away
Too many senior living communities still choose “efficiency” over “effectiveness”.
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Could This Be The Reason Your Technology Sucks?
Given technology advances, why is it that when it comes to resident engagement, we’re still dealing with separate systems sitting in silos, none that talk to each other, let alone share data?
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The New Lead Generation Secret Sauce: 250 Data Points
There is a universe of others “out there” who don’t even know you exist, until you start a conversation with them. But, first you have to find them. Then, of course, you’d better know what to say to them.
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Stop Throwing iPads at 85-Year Old Residents!
Technology should offer a solution to a problem, not create new problems. Especially in senior living communities!
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Why They Don’t Care if You Treat Residents “Like Family”
Many senior living communities are quick to tout how they “treat residents like family” as their brand call outs. But no one cares anymore . . . unless you can prove you do it better.
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Guess Which Community Has the Shortest Call Response Times in the Industry
One of the top issues in skilled nursing and long term care is the concern over neglect. Yet, there are still no industry standards for resident call system response times.
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Leverage AARP’s Marketing Secrets to Grow Your Occupancy
Which community operators are going to be the first to toss the old nursing home sales manuals and start marketing like AARP?
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Can “Quality” Be Sold in a Tour?
If you know Sodexo, you undoubtedly are familiar with their brand positioning phrase, “Quality of Life Services”. But it raises the question . . . “What do they mean when they say ‘quality of life’?”
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Is Regulatory Relief Coming with the Trump Administration?
One of the questions looming for health care providers these days is what will happen to the ever-evolving Bundled Payments for Care Initiative (BPCI) and demonstration projects?
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The Impending Staffing “Armageddon”: How You Can Survive (and Win)
An upcoming webinar co-hosted by G5 and Senior Housing Forum, will delve into this staffing “Armageddon”, the anticipation of which is keeping industry leaders awake at night.
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How A New Pricing Model Increased Revenue by 12%
How many thousands of dollars in un-recouped service costs eat away at your bottom line profits each year? Do you know? Do you want to know?
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Here’s the Person You Need to Hire to Super Charge Your Sales
A key quality of a great salesperson is a “natural curiosity” about people and an authentic interest in what they have to say.
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Keeping Your Old Perceptions Alive is Killing Your Sales Engine
We have a big perception problem in this industry. And it’s having a direct impact on the number of people attending our community events, touring our communities and generating new move-ins.
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Why on Earth Are You Still Doing Direct Mail?
Consumers have no patience with sloppy, poorly designed pieces. As much attention needs to be paid to your direct mail as to your digital programs.
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This is Where Your Community is Getting Judged
Do you think it’s a little bit scary that a potential resident’s family can find out almost everything about your community without ever leaving Google?
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Welcome to Your New Bottom Line: Ignore It and Lose
Fundamentally there are just a couple ways to strengthen your bottom line: 1) you cut costs or 2) you grow your business.
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Why Sales is So Bad at Selling “Trust”
“If someone you’re trying to influence doesn’t trust you, you’re not going to get very far.”
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The Secret Reason You Lost Your Best Sales Person
If you want to take the heart out of a sales rep, give him or her a database full of unqualified leads. Then, watch them turn, in desperation, to online providers, or worse, leave your community for another sales job.
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Senior Living and the Trump Factor: What Next?
Mark Besch recently traveled to Washington, D.C. for an industry hearing and — since the place was buzzing with talk about an ACA replacement — he came back with some interesting insight.
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Do You Have the Secret Weapon to Sell a Move-In on the Spot?
Can a menu sell a move-in?
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Are You Willing to Risk Losing Your Champions?
What are you doing to create your next generation of leadership?
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Stop, Sit and Listen Up: This Is the Community That Will Get Your Business
I’m convinced that to really appreciate the value of technology, you have to see it in action — see how it saves time, and how it connects people.
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Sensors be Damned: Let Them Walk and Walk…
It’s a tough balancing act for assisted living operators dealing with the special challenges posed by those people who are in the earlier stages of cognitive decline.
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Try Telling 530 Residents Their Cost of Services May Increase: Here’s What Happened
530 conversations with residents and families about pricing changes . . . and not one resident left!
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6 Things Worth Getting Hyper About
Are you aware of the importance of establishing a consistent “hyperlocal news” presence in addition to your digital marketing efforts? If not, you should be!
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Why This Guarantee Could Change the Way You Market
Are you driving away the very prospects you need to attract to be profitable?
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Better Hope Your Competitors Are Not Doing This
Thereasa Roy, Product Marketing Manager for G5, has laid out the seven marketing “fundamentals”. How many do you have covered?
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4 Hidden Fall (and Lawsuit) Traps
It’s important that senior living communities educate their entire team as to some of the “hidden” factors that can directly or indirectly lead to a fall.
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The Junkyard Dog Factor and the Honeymoon Effect: Is This You?
Partnerships. They can be a true collaboration and win-win with shared goals, or they can become a nightmare of “he said, she said”.
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No One Sets Out to be a Bad Leader
No one sets out to be a bad leader . . . and who can disagree? Yet, they do exist. So what goes wrong? And who (or what) is to blame?
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Money Down the Kitchen Drain: 10 Ways to Put it Back Into Your Community
Ten recommendations from Gordon Food Service to help operators cut down on pre-consumer food waste, water and energy. Which ones are you doing?
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How Embarrassment Led to 100% Occupancy . . . With a Waitlist
Steve Moran sat down with Mary Vasko at the last Sales and Marketing Summit for Senior Housing in Jupiter, Florida for one of his “conversations” video sessions.
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Cool or Creepy, This Gives You A Perfect Lead
But what if you could do a “Match.com” sort of thing with your leads? What if lead choices were as close to a “perfect match” with your community as possible?
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81% of All Purchase Decisions Are Riding on This
What’s more important to your website . . . your copy or your images?
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Who Will Be the Senior Living Winners and Losers in the Next 5 Years and Beyond?
There is a continually changing landscape in senior housing with some specific challenges that may ultimately separate the “winners” from the “losers”.
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“Mrs. Strategy” Knows How to Walk Her Talk
It’s rare to see a strong leader, especially in this industry, bring in another strong leader to challenge them and make them an even stronger leader.
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Why Your Leads Keep Dropping Off the “Conveyor Belt”
Treating leads like an assembly line can be a lethal mistake in an industry such as senior care where each lead represents a potential move-in downstream.
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The Two Secrets to Perfect Technology Training
Do you know how to make sure individuals who have received proper training are a) able to use those skills proficiently and b) able to make optimum use of the features they need?
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You Say You’re Successful? Okay, Define “Successful”
Faith Ott describes two key areas she covers when she meets with successful communities who are seeking future success.
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Your Sales Reports Are Vicious Lying Beasts
When you look historically at your sales results, you notice a pattern which isn’t exactly what you expected. That pattern tells you more about your team’s sales behavior than it does your lead generation efforts!
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Want an 83% Increase in Your Community Event Attendance?
For most prospective residents, there is a big step between getting more information and walking through the doors of a senior living community.
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The List Every Senior Living Caregiver Should Have
Do you have a list readily on hand to assure the family that you are doing everything possible to keep mom moving and on her feet for as long as possible?
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This One Simple Sales Adjustment Got More Move-Ins
A community’s key to more move-ins: stop selling so hard!
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Fed Tightens the Screws: Here’s a Key to Compliance
As federal regulations tighten, nutrition is positioned to become even more critical in its role of providing better outcomes for dementia residents.
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If Brookdale Can Get This Right…
At any given moment, your community probably has 50 or more stories. How many are you sharing?
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This May Be Why You’re Not Getting More Leads Through Your Residents
We tend to trust the opinions and experiences of other consumers, and we will often make buying decisions based on those opinions.
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The Power of An Emerald Green Shawl: Why You Should Care
There are some really terrific programs out there, sponsored by various organizations, that collect gifts for disadvantaged kids around the holidays.
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The January Lead Surge: Be Careful What You Wish For
If your sales team is eagerly anticipating a January lead surge, you may have a chronic sales problem.
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How to Get Off the Pain Train: Before It Leads to Something Worse
According to a report from research group, Stein and Ferrell, 45-85% of seniors in assisted living and skilled nursing facilities have chronic pain.
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44% Less Cost and 58% Higher Quality: Who’s Doing That and How?
How you are going to manage to scale up your community to meet demand, while upgrading to provide the level of service and innovation your clients are now demanding — oh, and at less cost?
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How Would $740K Impact Your Bottom Line?
Six Areas That Could Spell Community Success or Failure
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Three Reasons Why 2017 Will Decide Who’s at the Table
Travis Palmquist weighs in on some of the technology coming along in 2017 and why this year may separate the real competitors from the wannabes.
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The Death of Auto Response, The Birth of . . .
What’s so bad about auto response? Nothing . . . if the year was 1999.
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Putting Off Buying That Expensive Technology? Why it Might be a Smart Move
Steven Smith gives his take on the plethora of technology on display at the Leading Age Conference.
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And Behind Door Number 3 . . .
For many, picking a lead source to find your future residents can feel sort of like picking Door #1 . . . or maybe Door #2. Yet, picking lead sources is anything but a random guessing game.
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42% More Move-Ins: How MBK Senior Living Did It
How to compete with the “big guys” without “big guy” budgets.
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How You Can Get Prospects Who Don’t Need to Move . . . To Move
We’re still focused on the 5% “need driven” prospects, but the real question is how do we sell to the remaining 95%?
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It’s the First Thing We Learn to Do: How to Help Residents Retain It
Aegis Therapies explains how therapists and caregivers can help residents retain their sense of control over eating and drinking.
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What If You Could Replace Low Value Leads With High Value Leads? Would You?
Do you have lots of nickel-value leads, making you feel flush with opportunities, only to wake up to the realization that you’re spending a lot of time sifting through hundreds of “nickels” searching for a few “dollars”?
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Think Like Me, Talk Like Me: Beating Your Social Competition
How can senior living communities get better at producing Social Media content that “gets into the hearts and souls” of their followers?
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Is This the Biggest Senior Living Prospect Challenge?
Alexandra Fisher clarifies if it is really possible to sell seniors a lifestyle change before they are forced to make it.
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Richard Simmons Isn’t Watching. Are You?
Aegis Therapies offers some guidelines to help make sure caregivers are tuned in to potentially life threatening symptoms of overexertion.
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Dramatic Results: Reduction in Falls and 50% Fewer Hospitalizations
Spring Hills Senior Communities Puts PointClickCare to the Test
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Big Resident Problems Solved by Tiny Devices: 5 True Stories
Sensors to the rescue! Five real life short stories…
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It’s Your Digital Marketing Power Tool: Read the Directions
Pay-Per-Click works. If you follow the steps to do it right, it is one of the most powerful lead generation “power” tools available.
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Why You Should Tell Every Single Prospect Not to Move
If ever there was a selling situation that cries out for a fresh approach, it’s senior living.
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7 Steps to Overcome Your ‘A Place For Mom’ Addiction
APFM has done a fantastic job convincing you, the senior living operators, that they are indispensable.…so much so that some of you barely even wince anymore, writing those HUGE checks!
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5 Website Metrics You Absolutely Must Care About
When the SEO/web team isn’t working hand in hand with the marketing team, neither has a complete picture of how your digital marketing efforts impact your website.
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Playing the Health Card: Why Aren’t We Doing This?
Why aren’t senior living communities selling “health and wellness”?
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It’s at the Epicenter of Your Community, And No One is Using It
If you have a truly interconnected network using all the latest technology that lets people interact and communicate 24/7, then congratulations! You are in the minority.
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Before You Spend One More Second on Content
How’s your content? Fantastic? Or not? Is it a pain to produce, or a pleasure? Maybe it’s time to take a fresh look at your content.
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Speaking from the Heart — Should This Be Easier for Us?
Five key culture attributes that form the building blocks of a culture of engagement.
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And We All Thought He Had Brain Damage
The following is a true story from Susan Almon-Matangos, Speech-Language Pathologist and National Clinical Director for Aegis.
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The New Amenity You May Not Be Marketing
Tech-forward senior living communities are starting to position their technology in ways geared towards attracting and engaging young workers.
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Building a Big Picture Workforce Strategy
Why is it that marketing departments can’t wait to get their hands on the latest cutting edge lead generation technology and automation platforms while, down the hall, old attitudes and outdated systems continue to prevail in HR?
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New Hires Onboard? 6 Ways Your Technology Will Keep Them There
For decades, the orienting and training of new hires, now referred to as “onboarding,” has been a nebulous process at best.
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Building a Healthy Succession Pipeline with a Changing Workforce
Everyone talks about retaining top talent. Few are doing it.
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Why Are You Still Paying for Everything That Goes Wrong?
Why, with all the scrambling to save money in every nook and cranny, are senior living communities letting resident insurance fall through the cracks?
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GPS Is NOT the Magic Answer for Tracking Memory Care Residents
There is plenty you can do to safeguard the inside of your community to reduce the threat of a resident even getting to the front door, let alone walking out.
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It Will Be Your #1 Lead Generator! Why Are You Not Doing This Already?
I can’t help but wonder why more senior living community websites aren’t using more video.
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Stop Helping Your Residents!
Why are residents still falling down? Because we’re helping them too much!
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Sit Back, Shut Up: Let Them Sell Themselves
Alexandra Fisher offers some insight into what happens when you let the prospective resident do the talking.
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They Don’t Even Say ‘Hi’ To Me When I Come To Work
Building great workplace cultures represents a huge opportunity for the senior living sector. But is anyone doing something about it?
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How to Totally Screw Up Your Beautiful Website!
How can you completely screw up everything you’ve worked so hard to pull together?
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Designing for Dementia: The Latest Safety Features Experts Recommend
Designing a community with built in safety technology to provide freedom of movement for residents, while keeping them safe.
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Lead Generation and Nurturing: Why Not Do It Yourself?
“Why don’t I just contact my own database provider and get my own targeted leads?” The answer to that question is, “You can!”
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How to Reward an ‘Already Rewarded’ Generation of Employees
Today’s senior care thought leaders are starting to wake up to the fact that we have a talented, creative and industrious new generation of employees coming through our doors.
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3 Misconceptions That Can Sabotage Your Reviews Strategy . . . And Help Your Competitors!
The reward of cultivating a healthy set of reviews on various review sites is a competitive advantage that you simply can’t ignore any longer.
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Why You Should “Off-Board”
Why, in our brave new world of big data, supported by cutting edge technology platforms, do HR departments continue to hold on to old attitudes and outdated systems?
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A Dementia Brain Work-Out Program: 10 Steps
When it comes to developing a regimen for exercising the brain, many senior care providers come up short.
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Before You Break Ground, Don’t Break the Bank Trying to Find Your Future Residents
For new senior living communities, the hustle for future residents begins pretty much as soon as you start drafting your blueprints.
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Training the Me Me Me Generation: 3 Tips Make a Huge Difference
It’s easy to fall into an “us versus them” mode with Millennials, especially by older workers; however, it’s important to find ways to break that circuit by accepting the differences, and by putting their unique talents and skills to work for your community.
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Would You Trust A Prospect’s Crucial First Call to a Contact Center? This Senior Living Operator Did.
You can’t underestimate the impact of a first impression, especially in senior living where it is usually formed during an initial phone call.
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5 Generations of Workers Under One Roof: Should You Care?
Senior living communities will soon have up to 5 generations under their roofs. All have a unique generational perspective to share.
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Why Are You Still Writing Blogs?
Everybody’s blogging these days. But is anyone tuning in?
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Strength Training for Residents with Dementia: Yes, You Can!
Getting senior residents, especially those with cognitive impairments, to participate in exercises can be challenging.
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Nobody Bills This Way Anymore. Do You?
Why are senior living communities still shuffling paper invoices and making collections calls?
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Elder Abuse Awareness Day is June 15th: Five Things to Do About It
According to the International Network for the Prevention of Elder Abuse, each year over 5 million elderly Americans are victims of elder abuse, neglect and/or exploitation.
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They’re Easy, They’re Cheap, and They’re Turning People Off
“Easier and cheaper” may be undermining all the hard work you have done to make sure your website is optimized for SEO and has the right “calls to action.”
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BYOD or COPE? Why You Need to Pick One Now
The debate continues as to whether to allow employees to “bring your own device” (BYOD) or to provide them with “corporate owned, personally enabled” or COPE mobile devices.
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New Disruptive Technology Unveiled at Argentum: Stronger Leads, Less Work, Lower Cost
SeniorVu, a groundbreaking new lead generation and nurturing platform.
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No Buttons to Press: Voice Activated “Help” is Here
Amazon’s “Echo” comes to the aid of seniors!
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Ignite Your Recruiting Program: 8 Creative Strategies From New Report
How can we attract a new generation of skilled, dedicated people to senior care?
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Before You Say “Sit” – Try These Tips to Keep Cognitively Impaired Residents Moving
Seniors need to stay active and mobile as long as possible.
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Review Sites: Use Them to Boost Traffic and Sales
We count on reviews to get to the ‘good, bad and ugly’ on just about every company and product we interact with. Adult children of seniors are no different when searching for senior living communities.
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7 Ways to Save Money, Time and Edge-out Competition: The New Online Payment Systems
“Can I use my credit card? Can I pay online?” Few would argue that the answer to both questions needs to be YES!
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Too Many Website Bounces? Six Keys to Engage Visitors
It’s not enough to get your prospects to your website. The key is to keep them there long enough for them to “bond” with your site.
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How to Attract and Keep the Best and Brightest Employees: 3 Keys to Unlock Millennial Talent
Instead of complaining about engaging our next generation of caregivers, take actions to successfully engage and integrate millennials into the workforce!
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Are You A Mobile Device Skeptic? Take the Self-Quiz
There is an assumption that senior living providers are averse to using technology . . . is it true?
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Diabetic Care Checklist: Can More of Your Residents Self-Manage?
Diabetes and cognitive impairment bring special challenges to senior living communities.
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2 Things You Should Not be Paying For, Thanks to Cell Phone Wars
Cell phone price wars have actually helped other industries!
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Social Media: Direct Lead Generation or Lead Nurturing? Why You Should Care
It takes time to build a powerful social media program. And, once you start, it’s important to keep the engine fueled with fresh content.
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Three Secrets of Funeral Homes That You Can Use Now
Which would you rather manage: leads or a wait list?
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Digital Marketing Checklist: Everything You Need to Compete Online
Learn why digital marketing is necessary, now more than ever.
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2 Ways to Drive Great Results from Pay-Per-Click — Plus a Google AdWords Update
Proceed with caution before outsourcing your Search Engine Marketing (SEM), including Pay Per Click, to third parties.
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10 Things You Should Be Doing with Good (and Bad) Family Surveys
Testimonials are just the beginning. Make your surveys work harder!
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Can A Mobile App Reduce Call Response Times and Increase Occupancy?
Slow response times can give a senior living community a bad reputation, but fast response times can be worn as a badge of honor!
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These Are The 5 Best Vision Strategies: Why They Work
Visual impairment is one of the most under treated of all disabilities.
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Inside the Affinity Senior Living Model: Straight Talk from 3 Successful Operators
More diversity…more markets?
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5 Strategic Benefits Your Employees Will Give You . . . If You Do These 3 Things Right
Are your employees connected to the goals and vision for your company?
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Want to Turn Your Website Into a Lead Machine?
A Quick Guide To CRO
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Using Sensors to Detect a Fall is Not Enough
The benefits of utilizing sensor/alert technology in combination with behavioral data.
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When Your Next “Incident” Occurs, What Could Go Wrong?
7 Ways to Get it Right
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Real Time Feedback: 4 Reasons To Go “Live”
Last Week’s Survey May Already Be Old News
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Residents with “Personal Plumbing” Problems: 8 Tips to Control and Reverse Urinary Incontinence
Urinary incontinence (UI) is an ugly red flag…
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How Fast is Your Lead Speed?
We have a cheat sheet and we’re willing to share.
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Five Hot Button Marketing Questions for 2016
From the perspective of senior living communities, marketing can be a tricky business.
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“He is Going to Kill Someone Some Day”
The inconvenient truth about resident-to-resident altercations. . .
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Overpaying? Understaffing? Tips to Avoid the Staffing and Pay Conundrum
Are you overstaffed? Or understaffed? Are you paying too much? Or not enough?
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Who Is Getting All Your Business And How Are They Doing It?
Learn why integration is absolutely necessary to keep your sales team engaged and selling.
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Much More Than Finger Foods And Assistive Eating Equipment
Learn how to put the proper components in place to pave the way to an enhanced dining experience.
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She Is Not Responding . . . Or Is She?
3 Things to Know About Severe Cognitive Impairment Therapy
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It Only Takes One to Upset Your Peaceful Community
Many senior care providers are starting to screen residents at their communities… are you one of them?
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Teaching Them or Reaching Them? Why You May Not Be Getting Through
Failure-free techniques with Aegis Therapies
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No Questions On Our Insurance Plan? Okay, Moving On . . .
Tis the season . . . open enrollment season that is!
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Can We Get Personal?
There was a time not that long ago, when “personal” was not considered “professional.”
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Is a Senior Experience Without Loneliness in Our Reach? New Research Says “Yes”
We have the tools within our grasp!
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Cut the Corporation Out of Your Community
When it comes to senior living communities, nothing gets a more negative response than words like “generic,” “corporate standard,” or, the worst yet, “institutionalized.”
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Your Total Performance Picture Just Changed: Did You See It?
Marketing for senior living communities can be complicated to say the least.
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Your Total Performance Picture Just Changed: Did You See It?
Don’t blink! You don’t want to miss this!
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Resident’s Insurance: Why Its Time Has Come
The benefits of having insurance are clear!
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The Numbers Are In From New Facilities Management Study: Some Surprising Results
Does Facility Management really increase resident satisfaction and provide a better experience for your residents and staff?
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Here’s What To Do With the 50% of Leads You Normally Ignore
Learn how to use automated lead management tools to nurture abandoned leads.
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Do Dementia Residents Have The Right to Fall in Senior Living?
“We have to give residents the right to fall . . .”
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CoreQ: How You Measure Up To Your Competitors
Learn why you need CoreQ!
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Compete to Win in 2016: 5 Places to Put Your Marketing Dollars
Technology vs Marketing — Do you know what you need to keep up?
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Incidents and Injections: When Communications Go Wrong
Is your team as prepared as they should be?
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Who Thought This Would Get You More Referrals?
If you can prove a high level of satisfaction by patients a physician or care provider has referred to you, you will have a huge advantage in getting future referrals.
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10 “Must Answer” Questions to Create Your Best Budget Ever
How you answer questions like these can make the difference between a year of dodging unanticipated expenses and a budget that maximizes efficiency and lets you grow to your next level!
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Smart Email vs Not-So-Smart Email: Which are You Sending?
Emails. Whether you love them or hate them, there are few marketing tools with more potential, but also more misuse, than email.
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CCJR Bundled Payment Model will Be Mandatory in January: Here’s What You Need to Know
How will the CCJR bundled payment system effect you?
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Your Best Employee Is About To Resign. Do You Know Why?
The real cost of poor communication.
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Energy Efficiency: It’s Okay. We Broke It Down for You
What is your cost savings culture?
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A Software Implementation on Schedule? No Way!
Software implementation made easy!
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Who is Carol? Why It’s Time to Find Out?
Learn the keys to effective prospect-centered marketing.
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Change Is The New Status Quo: Experience-Centered Services
Take a moment to imagine yourself walking through the doors of this senior living community
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The Top Two Misconceptions about ADA Compliance at Your Senior Community
You may think you are ADA compliant . . . but chances are, you’re not.
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Strategic Pricing in Senior Living: You Gotta Know the Territory!
5 simple steps to create your own personalized marketing strategy!
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You Don’t Know Jack About Surveys
Satisfaction, or Expectation Surveys, are important tools used to gain insight into the quality of your senior living community. But just completing a survey should not be the end goal.
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Killer Digital Marketing Platforms Will Soon Be Snagging Your Leads . . .
Old school lead generation and management processes are getting kicked to the curb by integrated digital marketing platforms
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The iTacit and Home Care Institute Partnership: What it Means to Home and Hospice Care
iTacit is an ideal fit for the home care and hospice industries, as our software brings accountability, visibility and connectivity – all critical features when managing a mobile workforce.
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Successful Surveys: 3 Ways to Answer ‘Now What?’
You just gathered up the last of your resident surveys. You have reviewed the results and met with your managers to discuss them. Now what?
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The Escalating Cost of Spreadsheets and Sticky Notes
The cost of continuing to maintain outdated, error-prone processes is rapidly becoming more expensive than the cost to automate them.
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Why We Love Listening Groups (And You Should Too!)
Most post-survey focus groups only scratch the surface of what the community is really thinking and feeling
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Selling to a New Generation of Clients: Do This, But Don’t Do That
“Compassion, honest concern, and a desire to get them the information they need now are critical to building a strong relationship. Anything less than a 100% commitment to that relationship will be noticed. And you may not get another chance.”
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Why Is Your Marketing Program Failing? What You Need to Know to Turn it Around.
To put your organization ahead of the pack, your marketing vehicle needs to be purring along 24/7 on all cylinders
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Stop Herding Cats: 3 Ways to Capture and Convert More Leads
Does it ever seem to you that the process of capturing and converting leads into new residents is like herding cats?
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Transforming Senior Dining into Fine Dining By Adopting a ‘Hospitality Mentality’
Imagine turning to your spouse at dinner time and saying, “Hey, let’s check out the dining room at that senior living community down the street, I hear their curried lamb with mint sauce is delicious.”
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How You Can Use Satisfaction Data to Better Your Business Position
The Chief Operating Officer (COO) of a multi-site assisted living community, we’ll call him Tom, shuffles through a thick stack of printed survey results. Morale has been low lately, reflected in below average survey results, which Tom suspects may echo some recent service changes.
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