Imagine senior living offering something like this and it was so successful that even more people begged to participate. 

Here are four questions for sales professionals to ask themselves before they dive into the busyness of a selling day.

“Do more storytelling!” It’s the mantra in marketing right now. I agree with it … and I also struggle with it.

I took a few minutes to sit down with our very own sales director to learn from her what is making her wildly successful.

Senior living is in the journalistic sights as reporters seek dramatic targets for their reportorial word-weapons.

Social Impact Partners is a global nonprofit group focusing on something that sits at the center of what senior care is (or should be) all about: brain health.

We spend a lot of time telling, or attempting to tell, the world this belief is wrong — that in fact senior living is great for older people.

Do you remember Tiffany Gomas, better known as “The Crazy Plane Lady”? Ten months or so ago, she went viral in the worst kind of way.

Apply these five strategies to the next panel you are on, and you will be a part of transforming this marvelous industry. 

It has become clear that we are health care with a strong hospitality component. Embracing this truth makes the case for senior living much more compelling.   

This is the way to make senior living look great in the public eye. It is more powerful and more dominant than any other media outlet.

I needed a car. It took me a week to figure out what I wanted, and shopping for one is remarkably and frustratingly like shopping for senior living.

It is time for a paradigm shift — one that champions depth and genuine human connection.

We need more data, more research like this. It helps us tell our story better and helps us figure out how to serve the older population in this country. 

Like Kellogg’s, we must take a different approach to the senior living consumer. We must persuade them that our communities are the best solution.

Clicking reply to a no-reply eblast shows interest that will be lost forever. That’s true for all businesses but especially for senior living.

The cost of doing this would not be nothing, but it would be lower than hiring some big name celebrity and would be much more sustainable.

If we tell stories about how we are, in fact, transforming the lives of residents and their families, life for senior living will get much much better!

Crisis communications can stop negativity in its tracks … and sometimes spin the momentum around to positivity by drawing people to your side!

It is not uncommon for me to receive a promotional email with a video testimonial from residents. In theory this is a great idea …