This is a wake-up call …. When Nvidia, now the leading player in the development of graphics and AI chips, was about 10 years old …

When occupancy is low, the sales personnel become the proverbial scapegoats — promptly shown the door, replaced … and the cycle nauseatingly continues.

What we keep getting hit in the face with is that 80+ percent of the older adults in the U.S. want to “age in place.”

If a CCRC has top-notch answers to these questions, and if it has the marketing savvy to tell its story, then occupancy should bend upward.

Whether you’re a senior living owner/operator or a solution provider, you need solid answers to these critical questions …

While I am sympathetic to everyone who is simply trying to build their networks and grow their businesses, I am baffled at how terrible the execution is. 

Each of these names can help prospective residents better understand that these communities are not about slowing down …

Perhaps what senior living needs to do is embrace a little weirdness — that rather than attempting to fit in to be just like everyone else …

If the media can find a way to attack senior living they will. “Seattle-area assisted living comes with a crushing price tag.” It is true but misleading …

I offer this list as a way to think about how we can better tell our story so that we win in the war of colliding ideas.

Let’s change the conventional approach to fill the industry’s vacancies and to make senior housing all that it should be.

Even if they have decided that they are going to move a loved one (or themselves) into a senior living community — there are questions, so many questions.

The story is painful — no, worse than that, it is horrifying. It is not about senior living but makes a powerful case for senior living. 

They just released an entirely AI-generated (and somewhat controversial) video. This is the 30-second version:

Imagine senior living offering something like this and it was so successful that even more people begged to participate. 

Here are four questions for sales professionals to ask themselves before they dive into the busyness of a selling day.

“Do more storytelling!” It’s the mantra in marketing right now. I agree with it … and I also struggle with it.