By Steve Moran
A couple of weeks ago, Simon Chappuzeau, a LinkedIn and AI writing expert, joined me from South Africa on Tech Tuesday. He told me a story about how hotelier Matthijs Welle uses LinkedIn a few times a week as a way to stay connected with his team members.
The Method to the Magic
Rather than restricting LinkedIn to a showreel of personal accolades, Welle uses it as a platform to share his thoughts, plans, and works-in-progress. Using LinkedIn this way allows him to stay closely connected with his team members and to receive near instant feedback from those same team members.
Senior Living Application
There are relatively few high-level senior living leaders who are super active on LinkedIn, and mostly when they are active, it is to talk about some great achievement. Nothing wrong with all that, of course, but it could be so much more. Imagine that a few days a week, you jotted down a paragraph or two that was directed first to your team, then to the industry and would ultimately make you look good to customers and potential employees.
It helps team members to know what their leaders are thinking, what’s important to them, and it provides an opportunity for the leaders to hear directly from those they lead — in many cases from people who would have no effective way to communicate with their top leaders.
A Few Are Doing It
There are a few leaders who are already doing it, to a greater or lesser degree:
- Dwayne J. Clark, CEO of Aegis Living
- Rob Liebreich, CEO / president, Goodwin Living
- Jessi Weldon, EVP sales and marketing, Primrose Retirement
- Christy Van Der Westhuizen, senior VP sales and marketing, Legend Senior Living
The Dividends Are Huge
When you do this, you will have higher job satisfaction, lower turnover. You will attract more job candidates and better job candidates. Team members love working for leaders who are proactively thinking about the future of their organization, because it means they are thinking about both the residents and the people working in the organization.
